Influence is something we all want to attain within our respective markets, but questions often arise about what makes someone an influencer: How do you identify influencers in your industry? How influential are they really? How do they influence their audience? Where does their influence begin and end? How can
Seth Godin, bald. Mitch Joel, bald. Greg Verdino, bald. Stacey Alexander, bald. Yes, you heard that right. Former SAS intern, Stacey Alexander, who blogged here frequently last summer, is shaving her head. But no, she's not really doing it to join the bald social media guru club. Instead, she's doing
I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from
I read the new book Enterprise Social Media Strategy last weekend and came away from it feeling like I had just attended a useful two-day social media conference. You know the feeling, right? Your head is swimming with ideas from lots of great people who are smarter or braver or
One of the most popular blogs for SAS users is the Do Loop blog, where Rick Wicklin presents tips and techniques for statistical programming in SAS, with an emphasis on SAS/IML programs. Even if you're not a programmer, you have to appreciate the way Rick brings statistics to bear on
Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or
There are two very different ways to think about keywords on the Web: one is for writers and one is for researchers. Web copywriters are often advised to use keywords that customers type into search engines. Researchers, on the other hand, are told to focus on the words that customers
Once upon a time, almost three years ago, before most of us ever heard of Twitter, I was just signing up for the service and starting to follow anyone that I found who might be there talking about SAS. I used Twitter Search and I didn't find a lot. Some
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Lori Schafer talks briefly with Michelle Thomas and Jaimee Newberry from Zappos. Michelle, a Senior Brand Marketing Manager, and Jaimee, a Product Manager & UI Designer, both offer up
Deb Orton recently had a chance to speak with Bruce Bedford, VP of Marketing Analytics and Consumer Insights at Oberweis Dairy about social media and its role in how they do business. Oberweis Dairy is based in the Midwest and reaches its customers through 48 store locations, its home-delivery business
