I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on
Is Google+ the new David to Facebook’s Goliath? In my opinion... No. But, that doesn’t mean it isn’t becoming a viable social media channel that has made significant leaps and bounds in the way we approach social media networks. Let’s look at the “pluses” and minuses of the channel and
If you dabble (spend every waking moment) on Facebook like some people, you will have probably noticed that Facebook introduced, not only some new features in the last few months but, also new focuses. Most of these changes increase the usability of the channel (and ultimately drive old school users
Is there even such a thing as a typical day anymore? We travel. We write. We tweet. We meet. We code. We coach. We manage. We lead. We all go in so many different directions, that it's hard to really picture a normal day the way you might quaintly envision
I've blogged before about how to leave comments, why to leave comments and when to leave comments. I've challenged readers to leave one comment a day, to contribute substantively to online conversations and to answer questions or solve problems when commenting on blogs and discussion forums. But there's a different
By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than
Social media was an undeniable common theme at this year's SAS Global Forum, infiltrating general sessions, paper presentations, posters and conference attendee engagement. Former editor of this blog, David Thomas, spoke at SAS Global Forum and told attendees that social media may be a phenomenon, but it’s not a fad.
Prolific blogger and author of SAS for Dummies Chris Hemedinger knows maybe a little too much about his Facebook friends. Presenting his paper titled “Social Networking and SAS: Running PROCs on your Facebook Friends,” Chris shared basic techniques to analyze your friends using SAS and how to harvest your own
Lurkers have earned a bad rep. They are the lepers in the social media community… outsiders who don’t participate…they lurk in the shadows quietly consuming content but, never contributing, never sharing. They are the plague in the social media world. Who needs that, right? Well…everyone…actually. In a recent discussion at
One of the first things many of us do in the "monitoring and listening" phase of social media engagement is to sign up for Google Alerts. After you sign up for those alerts, one of the things to watch out for are scraper blogs. These sites copy and paste (or
