Video: Embracing social media in the life sciences industry


I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on investment.

The topics discussed include:

  • The FDA's regulations
  • Company to patient communications
  • Patient to patient  communications
  • Physician to physician communications
  • Learning from other industries
  • And more

Enjoy the video!




About Author

Justin Huntsman

Customer Intelligence Marketing Manager

I'm Justin Huntsman, a field marketer on the SAS Customer Intelligence team. I'm the editor of the SAS Customer Analytics blog, where my colleagues, friends and I discuss the challenges today’s marketers face in finding profitable growth opportunities, taking the best marketing actions, and maximizing cross-business impact.

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  1. Pingback: Get, Grow, Keep - Successful Customer Intelligence Strategies from the Field

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