Tag: Life Sciences

Advanced Analytics | Machine Learning
Mark Hanson 0
Uncovering the unknowns: Why pharma is evolving from data analytics to data science

“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data

Data for Good | Data Management
Dan Stevens 0
A playbook for analyzing real world intelligence in a health care setting

Real world data collected in a functioning health care setting instead of a controlled clinical environment can provide opportunities for new and deeper insights across life science and health care organizations. However, managing, analyzing and extracting actionable information from the varied available sources can present unique challenges. The sheer size of these

Patrick Homer 0
The analytics-driven marketing evolution in life sciences

PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within

Kim Darnofall 0
SAS loves stats: Richard Zink

Richard Zink’s desire to win strategy board games like Axis and Allies and Fortress America in college got him started on the path to a career in statistics. “I wanted to better understand the rules of probability to make me a better player,” recalled Zink, a Principal Research Statistician Developer in