In April, I wrote 12 ways to write a conference blog post. It's one of those posts that I continue to share and often see others reference as well. One thing that might be implied in that post but isn't overtly stated is something of a golden rule for for
I was happy to see several sessions on e-mail marketing at this week’s Internet Summit. The timing couldn’t have been better for me, as I’ve been pondering the very question with which Jenn Markey (@jmarkey), business development director at communications firm Protus kicked off her discussion: Is it really a
In a recent Social Media Today post, Alexandra Cojocaru asks, How Predictive Can Social Media Analytics Get? She goes on to offer a few areas where she thinks predictive analytics can be applied to forecast the future using data collected from Facebook, Twitter and other sites. Alexandra mentions a project
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
One of the most prestigious award programs in our industry is the Excellence in New Communication Research Award from the Society for New Communications Research. I was in San Francisco for the awards gala on Friday, where the winners spoke briefly about their award-winning projects, and I came away with
Last year Dave wrote an inspiring post on this blog that included information on how Kinaxis is successfully re-using and promoting content in social media channels. At Blogworld in Las Vegas, I saw Kirsten Watson from Kinaxis on a B2B social media panel, where she shared even more about the
Is social media too risky for banks? Can banks make a social media connection with customers that will shake off the negative impressions developed during the past few years? SunTrust Bank and “Biz” Stone (@biz to Twitter users) say yes. Still - many organizations are not using social media as
During Thursday’s BAI Retail Delivery Conference General Session, more than 200 banking industry leaders learned about Twitter from Isaac “Biz” Stone, co-founder of Twitter and @biz to Twitter users. Titled “Tapping into a New Generation of Consumers,” the session was led by Rich Karlgaard, Forbes magazine publisher and Digital Rules
And speaking of Chris Brogan, Chris writes a daily blog about, well (among other things), daily blogging. As a new media consultant and author on the topic, he practices what he preaches when it comes to understanding and exploiting the tools at hand. If he's going to tell you to
With the advent of social media, there has been a lot of chatter about its usefulness as well as many raised eyebrows regarding its benefits. A lot of people are still left wondering, how and why social media is even important and relevant to what they do. Most people who
