The Supreme Court of the United States is set to reveal its ruling on the landmark health care legislation known as the Affordable Care Act. Much angst has resulted from this law and many parties that feel obliged to support or criticize the law have prepared statements, and in some
According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others. Warren sees these channels becoming more of a marketplace, reducing the reliance on the
Today's second annual SAS Financial Services Executive Summit included a great panel discussion moderated by Lori Bieda from SAS, and featuring Greg Holzwarth, SVP and Managing Director, Customer Information Management at SunTrust Bank, Harvey Koeppel, former CIO and SVP of the Global Consumer Group at Citigroup, and Joseph Grillo, VP of
I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012. I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm. And my main takeaway from yesterday's keynote address by Joe
What channels do marketers think are important? Which do they think are good? What new technologies are they focused on? And how are they getting to grips with Social Media? This was the theme of a webinar I participated in last week, hosted by Marketing Week (the leading marketing publication
My friend and colleague, Matt Fulk, has detailed in his posts some of the great ways we've used SAS Customer Intelligence to improve our own marketing. Using SAS fits with our culture of measurement and analysis that keeps us constantly focused on finding better ways to do things, and one
One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content. And this blog is a great way for me to share some of the best of the best. When it
Healthcare was one of five sectors looked in the Pleased to Meet You research (the other four were Banking, Supermarkets, Soft Drinks, and Mobile). In the UK the majority of healthcare is publicly funded, and so healthcare was chosen to as a representative of the public sector. It allows us
As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney
Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we will compare it to the mobile
