Uncategorized

Analytics
Mike Janes 0
Analytical problem solving with Carlos

Carlos Pinheiro is talented. One afternoon Carlos stood in front of a group of marketers including myself, and shared social network analysis using our data.  Yes, the analysis took talent, but the real brilliance was that Carlos presented the information in a way where we all left the meeting with

Learn SAS
Samantha Rowland 0
How can I learn SAS?

What would come to mind if you were told that you have to attend a SAS training course? Perhaps, you have a vision of an instructor sitting at the front of a classroom, endlessly reading PowerPoint slides verbatim in a monotonous voice while you sit there baffled, wondering what is

Rick Wicklin 0
Compute highest density regions in SAS

In a scatter plot, the regions where observations are packed tightly are areas of high density. A contour plot or heat map of a bivariate kernel density estimate (KDE) is one way to visualize regions of high density. A SAS customer asked whether it is possible to use SAS to

Rick Wicklin 0
Female world leaders by year of election

This week Hillary Clinton became the first woman to be nominated for president of the US by a major political party. Although this is a first for the US, many other countries have already passed this milestone. In fact, 60 countries have already elected women as presidents and prime ministers.

Elizabeth Dove 0
What you need to know about programmatic advertising

Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of

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