Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
If you have ever searched social media - Twitter, the blogsphere, Facebook, LinkedIn, Pinterest - for your favorite topic (I'm guessing it's baby penguins or monster truck racing), then you know that it can be like searching for a needle in a haystack. Imagine how law enforcement officers feel: They
Google's Chief Economist Hal Varian says the sexiest job of this decade will be statistician. Anna Brown interviewed George Hurley, a Senior Research Manager, to find out what the big deal is. Take a look at his answer and then tell me why you think being a statistician is the hot
Now, we all know by now that I'm not a programmer (that makes me very sad sometimes and may frustrate some of you at times), but I know a good paper and presentation when I see one. Christopher Bost knows how to teach a topic. I went to his Tuesday
As always, SAS Global Forum holds a wealth of inspiration. The conversations that I have with you guys while I'm there almost always start with, "I just heard/saw/read the coolest thing. I can't wait to get home and get started using this!" For those of you who missed this year's
You saw Justin Choy and Dr. Goodnight demonstrate the amazing capabilities of SAS Visual Analytics on stage during Opening Session and the Technology Connection at SAS Global Forum. I heard a lot of ooohs and ahhhs (Some were from me, I'll admit.). I also had conversations with SAS users later
Reducing the data gatekeeper role helps people at all levels of the organization quickly interact with data and uncover significant value. That's business intelligence in a nutshell, but what's new with BI these days?
SAS-L isn't a 'community' in the way that the social media world typically defines community. You won't find Tweating or blogging in SAS-L, and there's no profile to build. But for those who use SAS-L, it is undeniably a community.
In this second Tech Talks chat, Chris Hemedinger talked with R&D staffers about SAS Visual Analytics Explorer, SAS iPad apps, and some really cool "From the labs." Check out his talk with Nascif Abousalh-Neto, Manager of SAS BI Visualization R&D; Scott McQuiggan, Manager of SAS BI Mobile R&D; and
A basic tenet in any profession - whether you're a statistical programmer, developer or blogger - is save your work. For statisticians, saving is important, but archiving is KING! You never know when your client may want you to roll back to a previous version or when someone else may
Nancy Rausch, from SAS R&D, is driving a short demonstration of how to access Hadoop via SAS Data Integration Studio. Take a look. You're probably going to want to take a look at this paper, too: What's new in SAS Data Management?
Today, everyone from chief marketing officers to the senior vice president of sales to bloggers want to know more about the behavior of the readers and consumers who are clicking on Web pages, Internet articles and blogs. Clickstream data is a valuable source of information about the products, services and information that resonates with
sasglobalforum2012 on livestream.com. Broadcast Live Free New this year to SAS Global Forum are Tech Talks. In this session, Chris Hemedinger is chatting with: High-Performance Data Mining Jared Dean, Director of SAS Enterprise Miner R&D Text Analytics and Sentiment Analysis: Case study of AllAnalytics.com Jim Cox, Senior Manager of
The Technology Connection is one of the most anticipated and most talked about events at SAS Global Forum. This year, that will surely be the case. The skits truly showed the real world practicality and value of what these new products bring to the table. Whether you were at
sasglobalforum2012 on livestream.com. Broadcast Live Free Opening Session for SAS Global Forum 2012 had some extraordinary announcements and entertainment - among them SAS CEO Jim Goodnight sat down at his computer to demo the newest high-performance analytics product in front of a packed house. I knew you'd want to take
You know this always happens. You try to plan for everything. You make lists and check them off and still, you forget something. Well, SAS Gloal Forum is a big event and you are probably thinking of a thousand things at once. Here's some last minute information to help you
What do you mean you've never heard of a Tweet Up/Geek Out? Well, I only made part of it up. A Tweetup is an event where people who network together on Twitter get together offline to chat and get to know one another better. My definition of a Geek Out
I follow quite a few SAS users who blog. One of my favorites - because she shares my quirky wit and hatred for shopping - is Dr. AnnMaria De Mars, author of AnnMaria's blog. She has a way of telling stories that leaves me in stitches. I was reading about how AnnMaria
Amidst all of the SAS users and SAS professionals there will also be others who are very excited to be at the conference - analytics and technology bloggers (scads of them!). One of those bloggers, with whom I will finally get to make a face-to-face connection at SAS Global Forum,
You could easily become overwhelmed by the number of presentations available at SAS Global Forum. But the savvy SAS Global Forum attendee knows how to select the most suitable sessions in a snap. How?
Watch live streaming video from sasglobalforum2012 at livestream.com I have 8 days before I board my plane for Orlando; 9 days until SAS Global Forum officially kicks off with Opening Session; 10 days before the first official mixer with all of my SAS friends; 11 days before the Kickback party,
Today, I have truly taken a chapter from the book - perhaps in more ways than one. I happened to notice that Art Carpenter's most recent book is titled, "Carpenter's Guide to Innovative SAS Techniques." Of course, you know that linking innovation and SAS are going to be a trigger
A small, North American marketing firm (a division of a much larger international firm that provides data-driven, multichannel marketing solutions) provides its clients with "effective one-to-one marketing and ROI-focused strategies by applying advanced predictive analytics."
There may be some of you who don't remember this song, but in high school and early college it was one of my favorites. "Get a haircut and get a real job," by George Thorogood and the Destroyers, really spoke to the rebel in me. Most of my rebellious days are behind
“When I started using predictive analytics in 1991, I had a desktop computer with a 600 megabyte hard drive running SAS® 5.0 something,” said Olivia Rud, respected business intelligence thought leader and author of Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Technology has vastly improved
Of course you are a superhero - an analytics superhero. I know because every week, I write about your feats of super SAS brilliance. The League of Analytic Superheroes is the culmination of a powerful partnership between SAS and Teradata, the leaders in business analytics and enterprise data warehousing. Now, you
I think this DATA step Post-It author may be a bit like my mother. When I was a child, my mother was always coaching me on two things: being independent and being efficient. I believe those are the two traits she considered most admirable in a person. It's little wonder
You can keep track of and report anything with SAS, even motivation - or the lack thereof. This team has developed a portal to analyze and report their ride data. It could just as easily be used for groups who want to work together to lose a few pounds, train
"Bad data does exist," says Sunil Gupta, SAS author and Global Corporate Trainer, Gupta Programming. Gupta is an expert in the pharmaceutical and medical device industry, but he volunteered this week to speak to an audience of SAS users in the insurance and financial services industries about minimizing the impact and
If you've never lived outside of your own small town, you might not realize that each country has a distinct way of writing and formatting currency and numbers. This can be a real problem when working with data and code - I'll bet some of you are already aware of
How are you determining customer satisfaction? How do you move the needle? This SAS user mines the unstructured data in patient surveys with SAS Text Miner.
