Friday's Innovation Inspiration - ROI-focused marketing, predictive analytics


A small, North American marketing firm (a division of a much larger international firm that provides data-driven, multichannel marketing solutions) provides its clients with "effective one-to-one marketing and ROI-focused strategies by applying advanced predictive analytics." Two key client models are outlined in the Post-It Note below.

This is a case study that would fit in the palm of your hand. (Oh, wait. These Post-It Notes were 2 feet square. Well, you get the idea that this is a great mini-case study!) But, what we are missing is the HOW!! How do I use predictive analytics for customer intelligence and marketing?

Here are a couple of interesting papers that I found during a quick search of  

Are you using predictive analytics in your marketing?  



About Author

Waynette Tubbs

Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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