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Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Friday's Innovation Inspiration - Ratemaking

In this Innovation Inspiration, a SAS user has developed the insurance rating plans for a country using predictive modeling. How exciting! Additionally, the system adjusts based upon actual experience. This is quite the accomplishment given the complexity of the ratemaking for even a small geographical territory. The comments section reveal the identity of this innovator. Check it out.

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Analytics 2012 poster competition deadline!

Poster presentations are a great opportunity to present in a less formal, less stressful format than the full session, but the poster presentation still gives you a great opportunity for professional feedback and a chance to go to a great conference. Well, good news! You still have time to submit

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SAS and DataFlux combine for a unified strategy

Earlier this month SAS announced some really big news: DataFlux®, which has delivered market-leading data management solutions to customers for more than a decade, is now fully integrated into the SAS organization. The combination of the two brands helps customers build an integrated information management strategy supporting data management and

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SAS Professionals Convention - Make plans now!

I just received this note in my inbox and wanted to make sure you also have all up-to-the-minute details about the SAS Professionals Convention:   Dear SAS Professional, This year's SAS Professionals Convention is just over a week away.  Although we've sold out of tickets for Tuesday, places are still available for

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SESUG junior professional grants

SESUG (Southeast SAS Users Group Conference) is an annual conference held in the Southeast US - typically in September or October. This year, the conference will be held at the Sheraton Imperial Hotel and Convention Center in Durham, North Carolina, October 14-16.   According to Peter Eberhardt, SESUG 2012 Academic Chair, the

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How to be a SAS mentor

Stanley Fogleman says that SAS can be hard to learn on your own - not because it is a difficult language - but because of the various business requirements. In fact, even college students entering the workforce are often ill-prepared in some ways. That's why Fogleman believes that a SAS mentoring program

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SAS has amped up mobile

SAS already has some cool mobile Business Intelligence apps. Now, Scott McQuiggan tells Anna Brown, in this Inside SAS Global Forum interview, that you can view the really cool high-performance analytics reports that you've created on your desktop - right from your mobile device. Check this out!!

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Friday's Innovation Inspiration - A trend, fraud sniffer

Jenn Sykes (you probably remember her from this great sentiment analysis post last year about American Idol), presented Predicting Electoral Outcomes with SAS® Sentiment Analysis and SAS® Forecast Studio at SAS Global Forum 2012. In addition to predicting elections, Sykes tells Anna Brown from Inside SAS Global Forum, that there is a lot of unstructured data

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