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Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing efforts. Ensuring deliberate actions have purpose and meaning—today and tomorrow—is important, because a forward thinking mind-set keeps one moving in the right direction. There’s a
We’re getting ready for the third webinar in the SAS Applying Business Analytics webinar series. This webinar explores how to ensure the success of advanced analytic applications. It’s designed for line-of-business vice presidents, directors, managers and others who want to explore, develop, act and collaborate on making fact-based decisions. So
This week I'll be heading to Cisco in San Jose for the Social Media Summit, put on by Ragan Communications. I'm excited to be attending and even more so to be presenting. I attended a Ragan event at SAS about two years ago, before I took on the Social Media
A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris
As I make my way around the country I often have the opportunity to talk with state and local government leaders and as you can imagine, the financial crisis is the first, second and third topics on their minds. Everywhere, state and local governments are forced with painful decisions to
I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion. We’re
I presented recently at the County Auditors Association of California annual conference. It was a packed house in Death Valley, CA, and after weathering a major sandstorm, the attendees seemed anxious to learn of the latest fraud trends in local government. Based on the questions and sidebar discussions throughout the
More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
The Results Driven Policing Conference, which was put on by the Penn State University Justice and Safety Institute and held in Baltimore recently, showcased the great performance improvements achieved by forward thinking law enforcement agencies throughout the United State and Canada. These agencies are under increasing pressure to improve public
I've always thought of myself as a doer. When other people are meeting and planning, I close my door, press mute and do things. For me doing means listening, experimenting, responding and writing - and it's nice to be recognized for what you do. I mention this because The Silicon
Like any good SAS professional, I subscribe to the SAS Samples RSS feed. The other day I found this sample that shows how to create a PDF report about the contents of a SAS Information Map. It's a nice example: it shows how to use the INFOMAPS engine and ODS
If you are a SAS/GRAPH user, you may have heard about the new Statistical Graphics ("SG") procedures that are new in SAS 9.2. These procedures are designed to make it easier to produce common statistical charts and plots. You may have assumed that the procedures are only for folks who
A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New
The motto of SAS’ home state gets at what I hope will be a recurring theme of State and Local Connections. How can state and local governments differentiate between what seems to be and what is? How can they move beyond intuition and gut feelings to know the truth? It