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Customer Intelligence
Peter Dorrington 0
Lost in translation

As a marketer I spend all day, every day thinking about expressing how my company's products meet market/customer needs. I work hard on the prose, simplify the diagrams and especially focus on the underlying issues. That said, I have a sneaking suspicion that I could be doing better and here's

Risk Management
David Rogers 0
Business Analytics 101: Risk Management

What is Risk Management? Risk Management can be found in many forms. This was emphasized to me while I was Googling “risk management in financial firms.” What I found were hits covering risk management across a wide spectrum of activities, from risk assessment for projects large and small to mathematical

Risk Management
Leo Sadovy 0
How Certain is that Number in the Window

My introduction to the issue of risk in business decision making came rather abruptly and rudely during what I thought was going to be another routine quarterly business review with the executive committee. My particular agenda item was to present the business case for a “lite” version of one of

Advanced Analytics
Mike Gilliland 0
The Contest

Better forecasting can, of course, help address many business problems. We want to believe that more accurate forecasts are always possible. “If only,” management bemoans, “if only we had bigger computers, more sophisticated software, more skilled forecast analysts – or if the analysts we have just worked harder!” Unfortunately, there

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