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Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
Imagine this situation: You go to you doctor and tell her that "something hurts in the lower chest area." Now, based on this short description of your pain, you expect her to come up with a precise diagnosis and a specific therapy suggestion, including treatment time and associated cost. Sound
It’s my favorite time of the year, draft time! NFL and Fantasy Football fans, I don’t mean THAT draft, but similar. It’s what I will call the #SASGF15 draft! The time of year when the best and the brightest, the most knowledgeable, passionate, and inspirational SAS users submit ideas around
The Third PharmaSUG-China conference was held in Beijing last week, and I had the pleasure to attend this excellent conference along with a record number of attendees. On Thursday, I presented two 1/2 day seminars on ODS Graphics. One titled "Advanced Topics in GTL" and another titled "Complex Clinical Graphs
Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
➤ DISCLOSURE! In June 2018 Google introduced changes to the way it handles its Maps platform. They now require API key in order to embed a map, plus Google Maps "projects" must now be associated with a billing account. Unless these new Google rules are met, Google maps described in
Often we need to plot the response values for binary cases of a classifier. The graph below is created to simulate one seen at http://www.people.vcu.edu/ web site of the shock index for subjects with or without a pulmonary embolism. In this case, the data is simulated for illustration purposes only. There
What does it take to be on the Huffington Post’s new B-team? Led by Arianna Huffington, this not-for-profit initiative is a group of global business leaders committed to making businesses more socially responsible - and blogging about it. It takes a real commitment to corporate culture, and not just the inspirational
We’ve all heard the tales about garlic protecting against evil and warding off vampires, but garlic is much more than an accessory to be worn around your neck at Halloween! Garlic provides numerous health benefits and is one of the most popular seasoning ingredients around. It goes well in almost
I’m sure, like me, you've been annoyed at being stuck in a traffic jam in a city centre somewhere, or been frustrated at your kids leaving lights on, or annoyed with the heating coming on when the weather’s warmed up and you've not got round to adjusting the thermostat. Now,
Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long
Imagine you are the race director for a Formula One car. Decisions must be made within seconds, sometimes in the blink of an eye. When speed is of utmost importance, it is necessary for race engineers to have all relevant race data at their fingertips. Instead of having a couple of
Okay, let's say your data is in Hadoop. The distributed, open source framework is configured as it should be across low-cost servers and your data is sitting in those clusters. It's been a meaningful effort to get to this point but how does it benefit your organization? If it's not doing something
Back in January, I told you about this amazing project that Ed was working on, and now it’s done. Get ready. It’s a textbook—a science textbook about the stars. “Say what?” you might be thinking. Well, trust me. This book is cool! Ed has been teaming with the Space Telescope
“It isn’t what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about.” ~Dale Carnegie It seems like these days, as Americans rush around from task to task, with a “to do”