Author

David Smith
RSS
Sr Communications Specialist

David C. Smith is Influencer Relations Manager for SAS UK and Ireland. He’s based in Marlow, just west of London. Follow him on Twitter at @davidsmith4324.

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Powerful storytelling for tech

When I arrived for a training course with the name, "Powerful storytelling for tech," I was surprised to discover that most of the attendees worked in sales, rather than the marketing and communications crowd I'd been expecting. They were all there to learn how best to engage prospects – how

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Breaking down the great walls of data

Despite many experts touting 2016 as a significant year for innovation, IT is still chaotic, with many teams stuck in an old world. Organisations are implementing countless digital and data projects in an attempt to improve business models and streamline processes. Sadly, these rarely reflect any kind of coherent company-wide IT