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Quizá una de las pruebas principales de que la analítica se ha vuelto un aspecto de negocio y no de tecnología en las organizaciones es el nuevo rol que ahora tiene el CMO. El Chief Marketing Officer o lo que en Latinoamérica conocemos como Vicepresidente de Marketing, Gerente o Director
Editor's Note: SAS' e-book, Your guide to becoming a modern marketer, provides additional guidance on the skills you need to become a modern marketer. This e-book provides a plan of action and documents lessons we've learned at SAS while modernizing our marketing organization. Today, the need to take an analytical approach to business challenges no
Recently, one of sons came to me and asked about something called “The Monty Hall Paradox.” They had discussed it in school and he was having a hard time understanding it (as you often do with paradoxes). For those of you who may not be familiar with the Monty Hall
Data integration teams often find themselves in the middle of discussions where the quality of their data outputs are called into question. Without proper governance procedures in place, though, it's hard to address these accusations in a reasonable way. Here's why.
Whether you are a vegetarian, a vegan or are just trying to eat more meatless meals, consuming a diet without meat or fish can raise concerns about not getting enough protein. Have no fear, you can still meet your protein needs IF you structure your meals in the right way
Die EU-DSGVO (im Englischen GDPR) ist ab Mai 2018 von allen Unternehmen anzuwenden. Sie bereitet den Boden für den zeitgemäßen Schutz persönlicher Daten – denn jegliches Merkmal, das direkt oder indirekt auf die Person, den realen Kunden schließen lässt, gehört geschützt. Das kann eine IP-Adresse sein oder auch eine Ortsangabe
GDPR, or the European General Data Protection Regulation, will be upon us in just 15 months’ time. Companies not just in Europe but around the world are preparing for it, because it affects any personal data held about any European customer, no matter where a company is based. But how
Los casos de fraude, corrupción y abuso en general de fondos financieros, llevan ya varias décadas de historia, en la que los actores involucrados se han ocupado de analizarlos y tratar de prevenirlos. El fraude es un delito que no se centra exclusivamente en entidades privadas, también tiene importantes repercusiones
Last December, The Every Student Succeeds Act (ESSA) was signed into law to ensure opportunity for all students in the United States. As part of this federal legislation, states now have the flexibility to design their own accountability systems following certain parameters outlined in ESSA. These accountability systems include academic and non-academic indicators. By
When someone is sick or in the hospital, it may not be long before the casserole patrol comes a knockin'. "Casserole patrol" is the term a witty colleague of mine used to describe the friends and neighbors who bring food when someone is sick. I've been there before, standing at a doorstep with a pot of chili
Have you ever wanted to modify a graph title that is produced by an analytical procedure? You can make a wide variety of changes by modifying the graph template. Modifying the graph template is straight forward. You specify ODS TRACE ON, run the procedure, find the template name, display the
This past weekend, Hurricane Matthew came through the Carolinas. Some areas had record flooding, while other areas didn't. I was anxious to get back to work today, so I could use SAS software and create a custom map showing who got how much rain. But before we get to the official
Data governance must encompass management of the full life cycle of a data policy – its definition, approval, implementation and the means of ensuring its observance - David Loshin, Data Policies and Data Governance I was checking out my Google stats on Data Quality Pro recently and observed that "How
La volatilidad de demanda y expansión de portafolio de productos, así como la persistente presión de alinear los costos de la cadena de suministro con la demanda del mercado, son solo algunos de los retos que enfrentan las organizaciones de industrias como manufactura, alimentos y bebidas, farmacéuticas o automotriz. La
Have you ever been involved in executing an exploratory analysis based on an integrated clinical trial database? If so, you've probably experienced firsthand how elaborate the initial phase of data access and data processing can be. Market analysts estimate the ratio for preparing the data, compared to actually analyzing the information,