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Advanced Analytics | Analytics | Artificial Intelligence
Dwijendra Dwivedi 0
How optimization and AI can help automated decision making: Benefits, risks and limitations

As businesses continue to evolve and adapt to the changing landscape of the global economy, decision-making has become increasingly complex. To stay competitive and meet the growing demands of customers, businesses must adopt new technologies and strategies to streamline their operations and enhance the customer experience. This is where AI

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Fernanda Benhami 0
Hiperpersonalización, la experiencia del cliente se lleva a nuevos niveles

Crear mejores experiencias para los consumidores, llevarlas a nuevos niveles y conectar estrechamente con ellos son las principales premisas sobre las que se fundamenta la hiperpersonalización, un término que hoy domina las sesiones de trabajo de las áreas de marketing. Su objetivo principal es combinar datos sobre el comportamiento histórico

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