The Business Forecasting Deal

Exposing bad practices and offering practical solutions in business forecasting
Advanced Analytics | Analytics
Mike Gilliland 0
Changing the paradigm for business forecasting (Part 11 of 12)

Aphorism 3: Organizational Policies and Politics Can Have a Significant Impact on Forecasting Effectiveness We just saw how demand volatility reduces forecastability. Yet our sales, marketing, and financial incentives are usually designed to add volatility. We reward sales spikes and record weeks, rather than smooth, stable, predictable growth. The forecast

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