Innovation

Customer Intelligence | Innovation
Amy Dyson 0
How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

Analytics | Artificial Intelligence | Innovation
Mark Lambrecht 0
Architecting the modern clinical trial analytics environment

Clinical trials are the engine behind every new treatment we see – from life-saving cancer drugs to vaccines that help us fight global pandemics. But behind the scenes, running these trials involves juggling massive amounts of complex, sensitive data. For pharmaceutical companies, outdated technology systems can slow everything down, delaying

Artificial Intelligence | Innovation
Caroline Kinlaw 0
Transforming finance with AI-powered AML

At SAS Innovate in Orlando, our partners shared how they’re driving meaningful change with SAS®. From strengthening financial services with AI-powered AML solutions, to helping marketers build privacy-conscious personalization, to enabling scalable, cloud-based analytics, they’re showing what’s possible when innovation meets collaboration. In the video above, you’ll hear directly from

Advanced Analytics | Artificial Intelligence | Innovation
Albert Qian 0
What’s in a decision?: Four components needed to operationalize your analytics

Every organization collects data, but collecting it isn’t enough. For companies that want to make personalized offers, detect fraud and optimize supply chains, decision-making is the ultimate measure of analytics success. But despite massive investments in data infrastructure and AI, many companies still struggle to bridge the gap between insight and action. That’s

Artificial Intelligence | Innovation
Nassim Rahimi 0
An innovative approach to design of experiments with synthetic data

Experimentation is the engine of innovation. Whether optimizing manufacturing processes, testing new materials, or simulating policy outcomes, the ability to run controlled experiments is essential. Design of experiments (DOE) is a well-established statistical methodology that helps organizations systematically explore the relationships between variables and outcomes. However, traditional DOE has its

Advanced Analytics | Artificial Intelligence | Innovation
Jessica Curtis 0
Staying ahead of supply chain disruptions – without starting from scratch

Let’s face it, supply chains today can feel like one headline away from chaos. Whether it’s new tariffs, labor strikes, warehouse fires or unpredictable weather patterns, retail and consumer goods companies are constantly juggling curveballs. Each disruption comes with a price: tighter margins, out-of-stock products, unhappy customers and many operational

Artificial Intelligence | Innovation | Risk Management
Reyk Mikles 0
Is IBSM the most overlooked tool in banking risk strategy?

In an uncertain geopolitical world, integrated balance sheet management (IBSM) is crucial for building financial resilience. Fragmented risk systems hinder banks’ ability to navigate volatile markets. Isolated control models are especially problematic when managing liquidity, profitability and capital efficiently. According to a recent FT Longitude survey of executives from 300

Artificial Intelligence | Fraud & Security Intelligence | Innovation
Seema Rathor 0
Synthetic data for next-generation fraud detection in banking

Financial fraud is a high-stakes issue in banking, where schemes are becoming increasingly sophisticated and costly. As a result, detecting anomalies quickly and accurately is a top priority. But traditional data-driven fraud detection models face challenges such as data scarcity, privacy constraints, and model bias. This is where synthetic data

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