Innovation

Artificial Intelligence | Innovation | Predictions
Seema Rathor 0
Could synthetic data be the catalyst for the future of credit scoring?

Financial institutions operate in a highly regulated, data-sensitive environment. At the same time, these institutions are under pressure to modernize credit scoring models that balance fairness, accuracy and compliance. The challenge? Most financial institutions lack access to the volume and diversity of high-quality, privacy-safe data needed to fuel these models.

Artificial Intelligence | Innovation | Predictions
Vrushali Sawant 0
AI governance isn’t a constraint — it’s your competitive advantage

I've seen firsthand how companies often treat AI governance as a necessary evil – something bolted on after innovation, like installing smoke detectors in a finished building. As both a data scientist building models and an advocate pushing for responsible AI practices, I experienced this dynamic daily. The companies winning

Customer Intelligence | Innovation
Amy Dyson 0
How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

Analytics | Artificial Intelligence | Innovation
Mark Lambrecht 0
Architecting the modern clinical trial analytics environment

Clinical trials are the engine behind every new treatment we see – from life-saving cancer drugs to vaccines that help us fight global pandemics. But behind the scenes, running these trials involves juggling massive amounts of complex, sensitive data. For pharmaceutical companies, outdated technology systems can slow everything down, delaying

Artificial Intelligence | Innovation
Caroline Kinlaw 0
Transforming finance with AI-powered AML

At SAS Innovate in Orlando, our partners shared how they’re driving meaningful change with SAS®. From strengthening financial services with AI-powered AML solutions, to helping marketers build privacy-conscious personalization, to enabling scalable, cloud-based analytics, they’re showing what’s possible when innovation meets collaboration. In the video above, you’ll hear directly from

Advanced Analytics | Artificial Intelligence | Innovation
Albert Qian 0
What’s in a decision?: Four components needed to operationalize your analytics

Every organization collects data, but collecting it isn’t enough. For companies that want to make personalized offers, detect fraud and optimize supply chains, decision-making is the ultimate measure of analytics success. But despite massive investments in data infrastructure and AI, many companies still struggle to bridge the gap between insight and action. That’s

Artificial Intelligence | Innovation
Nassim Rahimi 0
An innovative approach to design of experiments with synthetic data

Experimentation is the engine of innovation. Whether optimizing manufacturing processes, testing new materials, or simulating policy outcomes, the ability to run controlled experiments is essential. Design of experiments (DOE) is a well-established statistical methodology that helps organizations systematically explore the relationships between variables and outcomes. However, traditional DOE has its

Advanced Analytics | Artificial Intelligence | Innovation
Jessica Curtis 0
Staying ahead of supply chain disruptions – without starting from scratch

Let’s face it, supply chains today can feel like one headline away from chaos. Whether it’s new tariffs, labor strikes, warehouse fires or unpredictable weather patterns, retail and consumer goods companies are constantly juggling curveballs. Each disruption comes with a price: tighter margins, out-of-stock products, unhappy customers and many operational

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