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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Adele SweetwoodMay 12, 2010 0

9 skills every marketing manager needs to look for

In the past eighteen months as a marketing organization, we have spent a significant amount of time realigning strategy, reallocating resources, and in some cases hiring new marketing employees. So what’s driving this recent hiring and shifting? The dramatic changes and the rate of change that is happening in the

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Customer Intelligence

David B. ThomasMay 5, 2010 0

MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.

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Customer Intelligence

Alison BolenMay 3, 2010 0

Proud to work with 1-800-FLOWERS.COM

When you have favorite customers, you get excited to see them do exciting things. That's how I felt about seeing 1-800-FLOWERS.COM President Chris McCann on the CBS prime time show Undercover Boss. The reality show disguises corporate executives and sends them undercover as rank-and-file employees to learn what it's like

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Customer Intelligence

Deb OrtonApril 19, 2010 0

Jim Collins on humility, the signature dimension of a great leader

What makes a great leader? We had the good fortune last week, during our SAS Global Forum Executive conference, to find out. For me, and many conference attendees, it was an honor to interact with and listen to Jim Collins, World renowned researcher, author, and passionate keynote speaker. His groundbreaking

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Customer Intelligence

David B. ThomasApril 16, 2010 0

SAS Global Forum Executive Conference: Marketing Success in a World of Empowered Consumers

Panelists (left to right): Deb Orton, SAS, Moderator Brad Fiery, Vice President, Database Marketing and Analytics, The Lacek Group Heather Valteris, Vice President Database Marketing Center of Excellence, GE Capital – Retail Customer Finance Theresa Kushner, Director, Integrated Customer Intelligence, Cisco Systems Jim Foreman, Director of Circulation and Analytics,

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Customer Intelligence

Justin HuntsmanApril 15, 2010 0

Customer Intelligence and SAS Social Media Analytics at SAS Global Forum

To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you

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Customer Intelligence

John BallaApril 8, 2010 0

Customer Intelligence goings on at 2010 SAS Global Forum

For those of you headed to Seattle next week for SAS Global Forum or SGF Executive Conference (#SGF10 and #SGFXC on Twitter), there are a number of great opportunities for you to learn new things and meet your peers. Here’s what you can expect related just to Customer Intelligence or

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Customer Intelligence

Deb OrtonApril 1, 2010 0

Marketing goes digital, are you ready?

"May you live in interesting times". This Chinese curse seems to ring true today, as much as when I heard it 25 years ago from my then mentor and boss. All of us as Marketers find ourselves in a state of flux, straddling the traditional and digital methods and hoping

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