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When Chris visited SAS last month, there was a heated debate going on in social media circles about the idea of "social media certification," and the idea of paying money to become "certified." Here's Chris' take on the subject.
Last night I went to Social Media Club Triangle, ably organized by my friends Wayne Sutton and Jeff Cohen. The event took place at DSI Comedy Theater in beautiful downtown Carrboro, NC (the Paris of the Piedmont). Zach Ward from DSI took us through some improv exercises, then told us
Chris and I talked about how some people are moving away from blogs toward tools like Posterous. What's the long term impact? Are blogs still important?
As you may have seen on the homepage of sas.com, or in the tweets and status updates of many of my colleagues, SAS has been ranked number 1 on the Fortune list of 100 Best Companies to Work for in America. We’ve been on the list every year since it
I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in
Chris visited SAS in late December. We got him into our video studio to have a conversation with Deb Orton from our Customer Intelligence team about the ways companies are using social media. Those conversations will be available soon on the SAS YouTube channel. Watch this space for more details.
Last night I read Mitch Joel's post entitled "Keynote for a Cause," amplifying an idea originated by Joseph Jaffe. They're both auctioning off a keynote presentation with 100 percent of the proceeds going to Red Cross Haiti Relief. I was excited when I saw this because it's a really smart
In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and
It's been one year since I took on the job of social media manager at SAS. I've spent a lot of that time working on nuts and bolts, addressing concerns and objections and sitting in meetings (some productive and some less so). My biggest satisfaction in this role has been
Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook
I’ve been working on this post a bit at a time over the course of a few weeks. In the meantime, Amber Naslund posted a compelling argument why she doesn’t want to write a list of social media predictions for 2010. But I’d much rather spend my efforts at the
Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It's an
One of my favorite podcasts is Media Hacks, which features Mitch Joel, C.C. Chapman, Julien Smith, Chris Brogan, Hugh McGuire, and Christopher S. Penn discussing a loose agenda of topics spanning social media, marketing, technology and the ways we create and consume content in the modern world. On one episode,
I think we'll look back on 2009 as the year when social media had the greatest hype, and 2010 as the year we started to really figure out how to make it work. One of the questions that I often heard asked amid the hype this year was, "Are decision
There's a paradox in my involvement in social media that people who know me well will understand: Often I don't want to know what most people are thinking. For instance, the absolute nadir of human communication is occurring in the comments sections of YouTube and local news sites. I avoid
I was in our External Communications team staff meeting earlier this week listening to a discussion of SAS' Premier Business Leadership Series event in Las Vegas, and the journalists and bloggers who attended. Some of the "journalists" write for print, some online, and some both. Some of the "bloggers" are
Lots of people make grand (and often unrealistic) predictions about social media and where it's going. David Armano from the Dachis Group has a very practical, believable set of predictions on the Harvard Business blog. Worth reading. He's spot on about social media becoming less "social," and I've been predicting
I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice
Mike Schneider (@schneidermike) Notes from "Social CRM: Connecting Your Sales Force to the Social Web" at the Social Media Business Forum The problem: The sales force is busy, they're under pressure, they've got quotas and are presented with different methods. Social CRM: "The company's response to the customer's control of
My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it.
Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who
The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before
My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many
My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam
Notes from the panel discussion today at MarketingProfs Digital Marketing Mixer. Panelists: Michael Brito, @Britopian Becky Carroll, @bcarroll7 Tom Diederich, @Dieds For their Ajay Bhatt campaign, Intel found their was a huge outpouring of demand for t-shirts with Ajay's picture, based on the conversations on Facebook, Twitter, blogs, etc. They
I've mentioned David Armano a lot in my Blogworld coverage, but he deserves it. He's a positive and effective evangelist for social media, and he shares great stuff. His presentation on creating visuals for your content was one of my highlights of Blogworld. It's not an easy task to break
Click on the players below to hear David Armano, Keith Burtis and Wayne Sutton discuss their key takeaways from Blogworld Expo 2009. Clearly I need to grow a beard. ::UPDATE:: I had to take down the players because they were breaking IE. In the meantime, you can listen to the
I'm in one of the last few sessions at Blogworld. I've hit the point of overload. I truly appreciate all the time and effort all the speakers and organizers have put into making this an incredibly useful and practical event. I love how much people are willing to share. I
Jeremiah Owyang from Altimeter Group led a fascinating panel at Blogworld today titled "Where Are We Going? The Future of Social Media & Business." As I did yesterday with Chris Brogan's session, I'm posting my tidied-up notes here. This session was without a doubt a call to action for corporate
Key theme from Blogworld 2009 from David B Thomas on Vimeo.
