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Customer Intelligence

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David B. ThomasFebruary 19, 2010 0

"Listening for intent": using social media search to find people ready to buy

Freaky-smart marketing ninja Christopher S. Penn (co-host of the Marketing Over Coffee podcast) had a great blog post recently entitled "Three Nearly Guaranteed Moneymaking Twitter Words." More and more companies are listening in social media, but are they doing it in a way that provides real bottom-line value? Many listen

Customer Intelligence

David B. ThomasFebruary 14, 2010 0

Google's Buzz misstep could harm social media adoption in the enterprise

A few days ago I said Google Buzz and Wave had some very cool features, but the average company wasn't ready for them. I've played around a bit more with Buzz since then, but mostly I've been seeing other people's opinions about it, in Buzz itself, on Twitter, on Facebook

Customer Intelligence

David B. ThomasFebruary 11, 2010 0

Google Buzz and Wave for the enterprise? Not for a while.

Just when I had finally begun to use Google Wave and was getting a small degree of comfort with it, Google launched Buzz, which is clearly their attempt at out-twittering Twitter. If you have a Gmail account, it's probably showed up by now, integrated into your account. As you would

Customer Intelligence

David B. ThomasFebruary 9, 2010 0

My first unconference

I went to my first unconference this past weekend, AnalyticsCamp, held at the Kenan-Flagler Business School at UNC-Chapel Hill. I really enjoyed the format. For those of you unfamiliar with the unconference/barcamp model, there's no schedule in advance. Speakers propose their sessions on a wiki, then on the day, they

Customer Intelligence

David B. ThomasFebruary 4, 2010 0

Careers in social media: advice for students and new grads

Last night I was on a panel at the University of North Carolina at Chapel Hill (as I was required to write it when I was a reporter) called "Careers in Social Media," sponsored by University Career Services and organized by Gary Alan Miller. My fellow panelists were Ruby Sinreich,

Customer Intelligence

David B. ThomasFebruary 3, 2010 0

Help Haiti and get a social media workshop for your company

Recently Mitch Joel and Joseph Jaffe promised to auction off keynote addresses for Haiti relief, with their services going to the highest bidder. This idea inspired me to do something similar here in the Triangle. As with all human endeavors involving more than one person, it took some time to

Customer Intelligence

David B. ThomasFebruary 1, 2010 0

Chris Brogan's opinion of social media certification

When Chris visited SAS last month, there was a heated debate going on in social media circles about the idea of "social media certification," and the idea of paying money to become "certified." Here's Chris' take on the subject.

Customer Intelligence

David B. ThomasJanuary 29, 2010 0

What a comedian can teach you about social media

Last night I went to Social Media Club Triangle, ably organized by my friends Wayne Sutton and Jeff Cohen. The event took place at DSI Comedy Theater in beautiful downtown Carrboro, NC (the Paris of the Piedmont). Zach Ward from DSI took us through some improv exercises, then told us

Customer Intelligence

David B. ThomasJanuary 22, 2010 0

Chris Brogan talks about the future of the blog

Chris and I talked about how some people are moving away from blogs toward tools like Posterous. What's the long term impact? Are blogs still important?

Customer Intelligence

David B. ThomasJanuary 21, 2010 0

Social media at Fortune's Best Company to Work for in America

As you may have seen on the homepage of sas.com, or in the tweets and status updates of many of my colleagues, SAS has been ranked number 1 on the Fortune list of 100 Best Companies to Work for in America. We’ve been on the list every year since it

Customer Intelligence

David B. ThomasJanuary 19, 2010 0

From Fad to Function: Operationalizing Social Media within Corporations

I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in

Customer Intelligence

David B. ThomasJanuary 18, 2010 0

Chris Brogan's 2010 predictions for social media and New Marketing Labs

Chris visited SAS in late December. We got him into our video studio to have a conversation with Deb Orton from our Customer Intelligence team about the ways companies are using social media. Those conversations will be available soon on the SAS YouTube channel. Watch this space for more details.

Customer Intelligence

David B. ThomasJanuary 17, 2010 0

Your social media knowledge can help Haiti. Yes, you.

Last night I read Mitch Joel's post entitled "Keynote for a Cause," amplifying an idea originated by Joseph Jaffe. They're both auctioning off a keynote presentation with 100 percent of the proceeds going to Red Cross Haiti Relief. I was excited when I saw this because it's a really smart

Customer Intelligence

David B. ThomasJanuary 13, 2010 0

Using social media to generate B2B sales leads

In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and

Customer Intelligence

David B. ThomasJanuary 7, 2010 0

One year on: My vision for social media at SAS

It's been one year since I took on the job of social media manager at SAS. I've spent a lot of that time working on nuts and bolts, addressing concerns and objections and sitting in meetings (some productive and some less so). My biggest satisfaction in this role has been

Customer Intelligence

David B. ThomasDecember 14, 2009 0

Facebook privacy settings: one overlooked tool that may set your mind at rest

Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook

Customer Intelligence

David B. ThomasDecember 11, 2009 0

Enterprise social media predictions for 2010

I’ve been working on this post a bit at a time over the course of a few weeks. In the meantime, Amber Naslund posted a compelling argument why she doesn’t want to write a list of social media predictions for 2010. But I’d much rather spend my efforts at the

Customer Intelligence

David B. ThomasDecember 10, 2009 0

B2B companies successfully using Facebook

Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It's an

Customer Intelligence

David B. ThomasDecember 9, 2009 0

What the flipping fudge? A note to social media pottymouths.

One of my favorite podcasts is Media Hacks, which features Mitch Joel, C.C. Chapman, Julien Smith, Chris Brogan, Hugh McGuire, and Christopher S. Penn discussing a loose agenda of topics spanning social media, marketing, technology and the ways we create and consume content in the modern world. On one episode,

Customer Intelligence

David B. ThomasDecember 2, 2009 0

Proof that the C-suite uses social media

I think we'll look back on 2009 as the year when social media had the greatest hype, and 2010 as the year we started to really figure out how to make it work. One of the questions that I often heard asked amid the hype this year was, "Are decision

Customer Intelligence

David B. ThomasNovember 8, 2009 0

Turns out some of your friends are jerks

There's a paradox in my involvement in social media that people who know me well will understand: Often I don't want to know what most people are thinking. For instance, the absolute nadir of human communication is occurring in the comments sections of YouTube and local news sites. I avoid

Customer Intelligence

David B. ThomasNovember 6, 2009 0

Does the word "blogger" mean anything anymore?

I was in our External Communications team staff meeting earlier this week listening to a discussion of SAS' Premier Business Leadership Series event in Las Vegas, and the journalists and bloggers who attended. Some of the "journalists" write for print, some online, and some both. Some of the "bloggers" are

Customer Intelligence

David B. ThomasNovember 2, 2009 0

Social media trends for 2010, from David Armano

Lots of people make grand (and often unrealistic) predictions about social media and where it's going. David Armano from the Dachis Group has a very practical, believable set of predictions on the Harvard Business blog. Worth reading. He's spot on about social media becoming less "social," and I've been predicting

Customer Intelligence

Diane LennoxOctober 29, 2009 0

From Customer Intelligence to Penn & Teller-gence: amazing secrets revealed at M2009, The Series – Las Vegas

I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice

Customer Intelligence

David B. ThomasOctober 23, 2009 0

Social CRM: Connecting your sales force to the social web

Mike Schneider (@schneidermike) Notes from "Social CRM: Connecting Your Sales Force to the Social Web" at the Social Media Business Forum The problem: The sales force is busy, they're under pressure, they've got quotas and are presented with different methods. Social CRM: "The company's response to the customer's control of

Customer Intelligence

David B. ThomasOctober 23, 2009 0

The future of business on the social web

My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it.

Customer Intelligence

David B. ThomasOctober 23, 2009 0

Who should own social media inside an organization?

Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who

Customer Intelligence

David B. ThomasOctober 22, 2009 0

Thirty ideas from the Digital Marketing Mixer you can implement tomorrow

The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before

Customer Intelligence

David B. ThomasOctober 22, 2009 0

Business Blogging: Tips and Case Studies

My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many

Customer Intelligence

David B. ThomasOctober 22, 2009 0

Integrating Social Media into Your Marketing Strategy to Gain a Greater Response

My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam

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