Ten Tips for Establishing a Social Media Policy from David B Thomas on Vimeo. A preview of the panel discussion I will be participating in at the MarketingProfs Digital Marketing Mixer in Chicago, Oct. 21-22, 2009. The panel is called Positioning Your Company to Reap the Benefits of Social Media.

One of our SAS cybersleuths just notified me that some good guys have identified a vulnerability in Twitter that could allow the bad guys to take over your Twitter account, and all you'd have to do to allow it is view a tweet. Maybe you read about it at Techcrunch.

Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I'm working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value.

People are talking about SAS online whether we are there or not. It's good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines,

I spent the early part of this week at the Society for New Communications Research's NewComm Forum (Twitter hashtag #sncr) and Chris Brogan's Inbound Marketing Summit (#ims09) held side-by-side in the same hotel (a wise move considering the challenge of getting people to attend conferences right now). As an enterprise social media

My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our