Customer Intelligence

David B. ThomasApril 16, 2009 0

SAS Global Forum showcases the value of social media for events

I've been back from our annual user conference, SAS Global Forum, for three weeks but I'm still amazed at what I saw. Even in this economy more than 3,300 dedicated SAS users came together to learn from each other. It was my first time attending the event, and one of

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Customer Intelligence

David B. ThomasApril 3, 2009 0

The Marketing 2.0 Council

My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our

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Customer Intelligence

David B. ThomasMarch 4, 2009 0

Hard candy shell not as hard as you might think

So Skittles threw in the towel. They didn't have the stomach for profanities and racial slurs showing up on their "homepage," which they had given over to a Twitter search page showing real-time results for "Skittles." When I wrote about this yesterday, I was thinking of it as a bold

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Customer Intelligence

David B. ThomasMarch 2, 2009 0

Taste the social media rainbow

One of the conversations we've had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as

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Customer Intelligence

David B. ThomasFebruary 19, 2009 0

Seeking a proactive professional to proactively proactivize

My SAS colleague Margo Stutesman forwarded me a blog post from Sasha Dichter, director of business development at Acumen Fund. (I'm assuming she sent it because she likes the way he quantifies what he's looking for in a social media marketer, as opposed to trying to get me to move on.) I've

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Customer Intelligence

David B. ThomasFebruary 10, 2009 0

Six reasons I didn't follow you back on Twitter

I'm certainly not the first person to give reasons why I choose not to follow people on Twitter, but there are a few Twitter habits (twabits?) that particularly annoy (twannoy?) me, in addition to the habit of making up new words by tacking a "tw" on the front (tweologizing?). 1. You aren't

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Customer Intelligence

David B. ThomasFebruary 6, 2009 0

SAS Social Media Manager job description

For a while we were thinking of this job as Digital Media Manager, but a Google search for that phrase gets a lot more hits for software packages that help manage your digital media than it does for people who manage Web 2.0 activities. I suggested changing the title to

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Customer Intelligence

David B. ThomasFebruary 4, 2009 0

I am not an expert

"Marketing is a discipline in a period of great change of which it is still evolving." That was the opening sentence of a cover letter I received a decade or so ago when I was hiring a marketing communications coordinator at a previous company. Despite managing the difficult rhetorical feat

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Customer Intelligence

Justin HuntsmanJanuary 26, 2009 0

Using Online Customer Experience to Drive Sales

Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s

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Analytics | Customer Intelligence

Mike NemecekNovember 21, 2008 0

Junk mail, a renegade postman and Seinfeld’s nemesis

In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker.  Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of

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Retail

Customer Intelligence

Justin HuntsmanNovember 4, 2008 0

Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

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Analytics | Customer Intelligence

Will WaughJuly 13, 2007 0

A marketer's first task: consumer insights

Joining SAS in North Carolina as a marketer from New York City has been a real eye opener. Language like OLAP, DI, ERM, DPPM and various other business intelligence buzzwords have been thrown my way in a vernacular I am not completely used to. The cuisine and culture are a

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