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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

David B. ThomasJuly 1, 2009 0

Killing the myth of corporate perfection

Recently I speculated about the future audience I'll be talking with in 20 years. Despite being someone who thinks on a daily basis about communicating as a brand, I think that mindset is on the way out. I don't mean we shouldn't have brand standards and think about how our

Customer Intelligence

David B. ThomasJune 30, 2009 0

If social media is the new punk rock, I guess I would be in The Knack

David Meerman Scott has a great post this morning called "Social Media is the new punk rock", with a link to a very clever video created by Engage | ORM. The analogy is that punk rock was a reaction to corporate control of the music industry, they used whatever tools they could

Customer Intelligence

David B. ThomasJune 18, 2009 0

If social media is dead, why am I so busy?

Geoff Livingston wrote a blog post yesterday declaring social media is dead. As you can imagine, it's generated some comment and debate. Geoff is a public relations strategist with CRT/Tanaka, CEO of Livingstone Communications and a (the?) driving force behind Blog Potomac. I saw him present at the Society for

Customer Intelligence

David B. ThomasMay 22, 2009 0

Part 2 of my interview with socialmediaB2B.com

David Thomas, SAS Social Media Manager, Part 2 from Jeff Cohen on Vimeo.

Customer Intelligence

David B. ThomasMay 15, 2009 0

All you need is a Flip video camera. Also, boundless energy and determination.

No matter how active you are in social media, there's probably someone out there who makes you feel like a cloistered misanthrope. I've met four of those people in the last couple of weeks: Wayne Sutton, Jeff Cohen, Kipp Bodnar and Ryan Boyles. I'm not sure it's possible with the

Customer Intelligence

David B. ThomasApril 22, 2009 0

Is your glass less than half empty, or more than half full?

People have been talking about "the Oprah effect," the sudden increase in Twitter users spurred by Oprah Winfrey's very public first tweet: HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY. (Someone I'm sure has told her since that using all caps means you're shouting. But hey, maybe

Customer Intelligence

David B. ThomasMarch 2, 2009 0

Taste the social media rainbow

One of the conversations we've had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as

Customer Intelligence

David B. ThomasFebruary 19, 2009 0

Seeking a proactive professional to proactively proactivize

My SAS colleague Margo Stutesman forwarded me a blog post from Sasha Dichter, director of business development at Acumen Fund. (I'm assuming she sent it because she likes the way he quantifies what he's looking for in a social media marketer, as opposed to trying to get me to move on.) I've

Customer Intelligence

Justin HuntsmanJanuary 26, 2009 0

Using Online Customer Experience to Drive Sales

Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s

Analytics | Customer Intelligence

Mike NemecekNovember 21, 2008 0

Junk mail, a renegade postman and Seinfeld’s nemesis

In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker. Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of

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Retail

Customer Intelligence

Justin HuntsmanNovember 4, 2008 0

Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

Analytics | Customer Intelligence

Will WaughJuly 13, 2007 0

A marketer's first task: consumer insights

Joining SAS in North Carolina as a marketer from New York City has been a real eye opener. Language like OLAP, DI, ERM, DPPM and various other business intelligence buzzwords have been thrown my way in a vernacular I am not completely used to. The cuisine and culture are a

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