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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Justin HuntsmanJanuary 26, 2009 0

Using Online Customer Experience to Drive Sales

Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s

Analytics | Customer Intelligence

Mike NemecekNovember 21, 2008 0

Junk mail, a renegade postman and Seinfeld’s nemesis

In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker. Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of

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Retail

Customer Intelligence

Justin HuntsmanNovember 4, 2008 0

Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

Analytics | Customer Intelligence

Will WaughJuly 13, 2007 0

A marketer's first task: consumer insights

Joining SAS in North Carolina as a marketer from New York City has been a real eye opener. Language like OLAP, DI, ERM, DPPM and various other business intelligence buzzwords have been thrown my way in a vernacular I am not completely used to. The cuisine and culture are a

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