People are talking about SAS online whether we are there or not. It's good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines,

I spent the early part of this week at the Society for New Communications Research's NewComm Forum (Twitter hashtag #sncr) and Chris Brogan's Inbound Marketing Summit (#ims09) held side-by-side in the same hotel (a wise move considering the challenge of getting people to attend conferences right now). As an enterprise social media

My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our