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During the week of August 1 - 7, 2010, SAS Customer Intelligence will be making a big splash in the New York area and there are several ways you can catch up with us in person: CRM Evolution Conference & Exhibition This event begins on Monday, August 2 and ends
As a marketer I spend all day, every day thinking about expressing how my company's products meet market/customer needs. I work hard on the prose, simplify the diagrams and especially focus on the underlying issues. That said, I have a sneaking suspicion that I could be doing better and here's
Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, "The impact of global security threats and trends on the enterprise." No points for guessing that I jumped straight to the social media section, after seeing
Our “Nuts & Bolts of Social Media” video series carries on with a new interview between SAS’ Deb Orton and Gary King, CIO of national clothing retailer Chico’s. Gary begins with a brief story of how Chico’s started as a small store selling folk art (Really? Yes, really.), before transforming
Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the
Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com
Thanks for your feedback on this topic. As promised, I am circling back on the Advertising: To Gate or Not to Gate post I wrote in late April. As you'll recall, I initiated a little experiment to offer one of our assets via an online ad without registration. For a
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
If you need a quick, simple elevator pitch for why your company should have a blog, don't miss the post Corporate Blogs: How's Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you'd like a longer explanation for why blogs matter
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the
We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to
Chris Brogan is a well-known social media speaker and consultant. You may have seen him in the "Nuts and Bolts of Social Media" series interviews he did with Deb Orton. (Scroll down past the clip of the goofy-looking guy in glasses.) He's also an amazingly prolific blogger, sometimes posting several
I just saw a tweet from someone attacking “self-declared social media gurus.” This has been going on for a long time, to the point where people who have some professional relationship to social media would probably rather be called a shoplifter than an expert. It’s gotten a little out of
As a member of the Triangle Chapter of the American Marketing Association, I enjoy a monthly opportunity to hear local CEO’s and CMO’s discuss their Marketing strategies. The June event, focused on Search Engine Marketing (SEM), was a lively panel discussion moderated by the hilarious Neal Lancia; and ably staffed
At South by Southwest this year, people were talking about location-based services like Foursquare and Gowalla as the next big thing, the same way Twitter was discussed there in the past. Location-based services let you check in at a place from your mobile device, and people who you have let
New Marketing Labs does a great job with their conferences of distilling the essential information into easily understood chunks that you can take home and start, um... chunking with right away. One of the first social media conferences I attended was their Inbound Marketing Summit in San Francisco, way back
Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the
I've had a few conversations lately with friends and business acquaintances who expressed an interest in a job involving social media. I found myself giving all of them the same basic advice, so here it is. None of it is new or novel, and I'm not entirely sure I haven't
Seems like there are a lot of great folks writing social media books right now. Last week I learned that Amber Naslund and Jay Baer are writing a book aimed at small and medium-sized business, organizations and non-profits. I just heard on the Six Pixels of Separation podcast this morning
Here's a video interview with me, conducted by Deb Orton, where we talk about how we got social media off the ground at SAS, how to plan for some of the basic organizational issues and a bit about social media policies. It's an action-packed and fun-filled 14 minutes. Well, informative
Today I am happy to present a timely guest blog post from Toshi Tsuboi. Toshi is a SAS Customer Intelligence Product Manager, and is closely involved with the recently announced SAS and Sword Ciboodle partnership. When Toshi came to me to discuss a guest post on this topic, I couldn’t
“The Nuts & Bolts of Social Media,” is the title of the series of video interview segments we're producing, beginning with the Chris Brogan interviews, and continuing on with some of our internal social media champions, and when possible, with customers. Look for future posts tagged "The Nuts and Bolts
Jeremiah Owyang led off the second day of the Ragan Cisco Social Media Summit with a talk entitled What’s Next? Social Media Trends for Corporations. I’ve seen Jeremiah speak before and I’m always impressed with the clarity of his vision. Here are my notes from his talk this morning. Jeremiah
Len Devanna, Director of Digital Strategy at EMC, gave a presentation at the Ragan Cisco Social Media Summit that hit a lot of responsive chords with me. It sounds like Len and I have faced a lot of the same challenges and come to many of the same conclusions. Considering
Michael Brito from Edelman Digital talked this morning at the Ragan Cisco Social Media Summit on the topic of “Brands Breaking Boundaries.” Michael came to Edelman from Intel and understands the issues that corporate social media communicators face. Michael, by the way, is a great guy and one of the
Jeanette Gibson, global director of social media at Cisco, kicked off the Ragan Cisco Social Media Summit with an outstanding and inspiring review of how Cisco is using social media tools including blogs, Twitter and employee-generated video. These are my more-or-less tidied up notes from her presentation. Cisco has 22
Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing efforts. Ensuring deliberate actions have purpose and meaning—today and tomorrow—is important, because a forward thinking mind-set keeps one moving in the right direction. There’s a
This week I'll be heading to Cisco in San Jose for the Social Media Summit, put on by Ragan Communications. I'm excited to be attending and even more so to be presenting. I attended a Ragan event at SAS about two years ago, before I took on the Social Media
