Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
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The Marketing 2.0 Council

My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our

Customer Intelligence
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I am not an expert

"Marketing is a discipline in a period of great change of which it is still evolving." That was the opening sentence of a cover letter I received a decade or so ago when I was hiring a marketing communications coordinator at a previous company. Despite managing the difficult rhetorical feat

Customer Intelligence
Justin Huntsman 0
Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

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