Tag: analytics

Jim Harris 0
What we find in found data

In his recent Financial Times article, Tim Harford explained the big data that interests many companies is what we might call found data – the digital exhaust from our web searches, our status updates on social networks, our credit card purchases and our mobile devices pinging the nearest cellular or WiFi network.

Jim Harris 0
The dark side of the mood

As an unabashed lover of data, I am thrilled to be living and working in our increasingly data-constructed world. One new type of data analysis eliciting strong emotional reactions these days is the sentiment analysis of the directly digitized feedback from customers provided via their online reviews, emails, voicemails, text messages and social networking

Jim Harris 0
Lean against bias for accurate analytics

We sometimes describe the potential of big data analytics as letting the data tell its story, casting the data scientist as storyteller. While the journalist has long been a newscaster, in recent years the term data-driven journalism has been adopted to describe the process of using big data analytics to

Analytics
Thomas Keil 0
Analytics für Einsteiger

Es ist nicht zuletzt das Stichwort Big Data, das bei vielen Unternehmen das Thema Analytics auf die Agenda gebracht hat. Egal woher die Datenmengen kommen, es ist sonnenklar: erstmal wegspeichern hilft nicht viel – es muss schon ein Nutzen daraus gezogen werden. Von der Erkenntnis bis zur Umsetzung ist es

Jim Harris 0
Big data hubris

While big data is rife with potential, as Larry Greenemeier explained in his recent Scientific American blog post Why Big Data Isn’t Necessarily Better Data, context is often lacking when data is pulled from disparate sources, leading to questionable conclusions. His blog post examined the difficulties that Google Flu Trends

Jim Harris 0
What magic teaches us about data science

Teller, the normally silent half of the magician duo Penn & Teller, revealed some of magic’s secrets in a Smithsonian Magazine article about how magicians manipulate the human mind. Given the big data-fueled potential of data science to manipulate our decision-making, we should listen to what Teller has to tell

SAS Colombia 0
El poder de la analítica para un CEO

Los tiempos en que el presidente o el gerente general de una compañía tenía que pedir la información crítica del negocio al área encargada y esperar varios días su respuesta, son ahora cosa del pasado. La agilidad que exige el mundo moderno aceleró los procesos administrativos internos de las organizaciones,

Analytics
Mike Hitmar 0
Quality needs a new paradigm

After decades of trying to "manage" and "control" quality, manufacturers continue to struggle with consistently achieving quality excellence. To conquer the realities of today's marketplace and achieve quality excellence, manufacturers need to adopt an analytic approach to quality. The basic objective of manufacturers hasn't changed since the beginning - produce

Jim Harris 0
What Mozart for Babies teaches us about data science

Were you a mother who listened to classical music during your pregnancy, or a parent who played classical music in your newborn baby’s nursery because you heard it stimulates creativity and improves intelligence? If so, do you know where this “classical music makes you smarter” idea came from? In 1993, a

Analytics
David Pope 0
Did you know analytics did that?

It is always important to continue to sell the value of analytics within your organization, especially to your leaders.   Usually, these type of results are delivered via reports, dashboards, or emails.   However did you know that analytics: Detects when expensive machinery like electrical submersible pumps (ESP) or oil platforms need maintenance before

Analytics
Aiman Zeid 0
Only leaders can transform organizations

When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met

Analytics | Customer Intelligence
Aiman Zeid 0
Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

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