Many organisations that have invested in customer data platforms (CDPs) face new challenges that demand innovative solutions. As businesses strive to optimise their marketing efforts, they meet hurdles such as rising costs, limitations on channel integration, and the inability to empower marketers to deliver advanced segmentation. In conversations with customers,
Discover real-world tips for creating a winning collections strategy.
¿Qué desafíos y avances traerá este 2023? Nadie lo sabe con certeza. El mundo ha experimentado disrupciones y cambios radicales en los últimos años y este 2023 no será la excepción. Por ello es vital que las organizaciones entiendan cómo la tecnología traerá beneficios al crecimiento de su marca. Existen
The COVID-19 pandemic is triggering a debt collection crisis for the energy and utilities sector. How can collections teams control an explosion in delinquent accounts? The collections process is a vital component of any provider's business model, but it’s often an area that doesn’t receive the attention or investment it
In my new book, I explain how segmentation and clustering can be accomplished in three ways: coding in SAS, point-and-click in SAS Visual Statistics, and point-and-click in SAS Visual Data Mining and Machine Learning using SAS Model Studio. These three analytical tools allow you to do many diverse types of
Analyzing ticket sales and customer data for large sports and entertainment events is a complex endeavor. But SAS Visual Analytics makes it easy, with location analytics, customer segmentation, predictive artificial intelligence (AI) capabilities – and more. This blog post covers a brief overview of these features by using a fictitious event company
Journal of Business Forecasting columnist Larry Lapide is a longtime favorite of mine. As an industry analyst at AMR, and more recently as an MIT Research Affiliate, Larry's quarterly column is a perpetual source of guidance for the practicing business forecaster. No wonder he received IBF's 2012 Lifetime Achievement in
The Rule of Three is a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things – Wikipedia. 3 Ps of success, Blind Mice, Little Pigs, Stooges, Musketeers, The Matrix, The Lord of the Rings, rings, pairs