Annelies believes that there is potential for Analytics everywhere. She works as an evangelist, enabler and execution strategist to empower individuals and organizations with good Analytics practices. Annelies is the Advanced Analytics technology lead at SAS Australia and New Zealand responsible for product management and enablement. During her career, Annelies has held various positions supporting the customer lifecycle from strategy and requirements to implementation and adoption. This experience gives her a practical view of the end-to-end process of data analysis across government and industry, including engagements in several customer analytics, demand forecasting, text analysis and allocations optimization projects. Annelies is the current co-chair of the NSW Chapter of the Institute of Analytics Professionals of Australia, the largest analytics community in Australia. She has a research Masters in Mathematical Statistics and guest lectures at several tertiary institutes in Australia.
The Rule of Three is a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things – Wikipedia. 3 Ps of success, Blind Mice, Little Pigs, Stooges, Musketeers, The Matrix, The Lord of the Rings, rings, pairs
I realized a little while ago that I may have more loyalty cards and memberships than the average person. (And that I more actively prove my loyalty than the average person). But as anybody who has ever signed up to a mailing list or for a store card knows, having
If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.
I press a button, a miracle machine churns through all the calculations in the world and the answer to the Ultimate Question of Life, the Universe, and Everything[1] is produced as a single number. Oh hang on, that’s 42. Alright, for our microcosm, let’s stick to the answer to my
This post is a nod to one of my favourite plays, The Importance of Being Earnest by Oscar Wilde. As the title ‘Data Scientist’ becomes more common, what can we gain about the importance of titles and labelling from this century old play? For those that haven't read it, the
Did you check your email and/or favourite social media site before leaving for work this morning? Did you do it before getting out of bed? Don’t worry, you’re not alone. I do it every morning as a little treat while I “wake up” and whether I realize it or not,
Analytics is not just about algorithms and numbers. Every analytics practitioner will tell you that there is an “art” to it – when to combine variables to extend data in the data warehouse, what options to set in the algorithm to get the best balance of accuracy and interpretability, how