Discover real-world tips for creating a winning collections strategy.
Tag: customer data
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing
The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces
Kim Kaluba explains why good customer data management starts with trusted data quality.
.@philsimon chimes in with trust- and privacy-related recommendations
.@philsimon says that, once again, there's quite a bit to learn from Amazon.
.@philsimon on what's next for MDM applications.
Data virtualization simplifies increasingly complex data architectures Every few months, another vendor claims one environment will replace all others. We know better. What usually happens is an elongated state of coexistence between traditional technology and the newer, sometimes disruptive one. Eventually, one technology sinks into obsolescence, but it usually takes much longer than we expect. Think of
As consumers, the quality of our day is all too often governed by the outcome of computed events. My recent online shopping experience was a great example of how computed events can transpire to make (or break) a relaxing event. We had ordered grocery delivery with a new service provider. Our existing provider
I've been in many bands over the years- from rock to jazz to orchestra - and each brings with it a different maturity, skill level, attitude, and challenge. Rock is arguably the easiest (and the most fun!) to play, as it involves the least members, lowest skill level, a goodly amount of drama, and the
In The Princess Bride, one of my favorite movies, our hero Westley – in an attempt to save his love, Buttercup – has to navigate the Fire Swamp. There, Westley and Buttercup encounter fire spouts, quicksand and the dreaded rodents of unusual size (RUS's). Each time he has a response to the
A few years ago, I was presenting a morning course on master data management in which I shared some thoughts about some of the barriers to success in transitioning the use of a developed master data management index and repository into production systems. During the coffee break, an attendee mentioned
In my previous post, I outlined the main components needed for a phased approach to MDM. Now, let's talk about some of the other issues around approaching MDM: data governance and the move to enterprise MDM. Where does governance come in? Throughout your MDM program, it's important that deep expertise
David Loshin (@davidloshin) on using analytics to pinpoint your best customers.
Data expert David Loshin (@davidloshin) delves into value pricing and customer analytics.
.@philsimon on data, coffee and analytics.
Last time we began to look at the opportunity for integrating a newly developed master data repository with existing business applications supported by a data warehouse. That meant understanding the requirements for integration and verifying that those requirements are met.
David Loshin explains how to integrate MDM with your data warehouse.
David Loshin discusses master data model requirements.
David Loshin explains the technical requirements for MDM/DW integration.
David Loshin's latest blog post: "Balancing Performance Measures for Data Accessibility using Data Federation."
David Loshin's latest blog post: "Monitoring for Event Patterns."
Data governance as an MDM program planning task, part 2.
Does data governance make a difference? See what @davidloshin has to say.
Jim Harris (@ocdqblog) explains the prediction he made about Small Data and VRM.