The SAS Dummy
A SAS® blog for the rest of us
Customer segmentation using RFM in SAS Enterprise Guide
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from
SHA256 and other hashing functions in SAS
SHA256 and other hash functions are supported in SAS 9.4 and SAS Viya. It's better than MD5 as a cryptographic hash!
Adding Google Web Fonts to your SAS reports
Because I began my SAS career in the Publications division, I like to think that I have a keen eye when it comes to SAS documentation. When I first visited the SAS 9.4 online documentation, I immediately noticed that it had a different look. Examine the image below; can you