The SAS Dummy
A SAS® blog for the rest of us
This isn't the first blog post to laud the "Note" feature of SAS Enterprise Guide. You know, the feature that allows you to add documentation to describe what the heck your project or process flow is actually doing. For example, Tricia described 3 useful ways to use the note feature.
Need to read or update a ZIP file within your SAS program? In SAS 9.4, you can use the FILENAME ZIP access method to do the job. Explanation and examples here!
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from