The SAS Dummy
A SAS® blog for the rest of us![Reading and updating ZIP files with FILENAME ZIP](https://blogs.sas.com/content/sasdummy/files/2014/01/zipmembers.png)
Need to read or update a ZIP file within your SAS program? In SAS 9.4, you can use the FILENAME ZIP access method to do the job. Explanation and examples here!
![Customer segmentation using RFM in SAS Enterprise Guide](https://blogs.sas.com/content/sasdummy/files/2014/01/rfm_tx.png)
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from
![SHA256 and other hashing functions in SAS](https://blogs.sas.com/content/sasdummy/files/2014/01/sha256.png)
SHA256 and other hash functions are supported in SAS 9.4 and SAS Viya. It's better than MD5 as a cryptographic hash!
![Adding Google Web Fonts to your SAS reports](https://blogs.sas.com/content/sasdummy/files/2014/01/webfont.jpg)
Because I began my SAS career in the Publications division, I like to think that I have a keen eye when it comes to SAS documentation. When I first visited the SAS 9.4 online documentation, I immediately noticed that it had a different look. Examine the image below; can you
![Closing the "LIBNAME loophole" with metadata-bound libraries](https://blogs.sas.com/content/sasdummy/files/2013/12/eg_denied.png)
My children learned this skill early in life: when you want to secure permission for a questionable activity (say, "watch 5 hours of Phineas and Ferb" or "eat a bowl of candy for breakfast"), you should approach the most lenient adult in the household. In my early days of fatherhood,
If there's anyone who represents the global nature of SAS software, it's Falko Schulz. He's a German who lives in Brisbane, Australia while he works for SAS R&D based in Cary, NC. Falko works on the team that produces SAS Visual Analytics, specifically the "explorer" portion of the tool. He