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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Greg HeidrickOctober 11, 2018 0

Retailers: is your customer experience strategy working?

Smart retailers know that omnichannel customer experience isn't just about marketing anymore. It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive

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Retail

Analytics | Customer Intelligence | SAS Events

Stephanie DiRicoSeptember 21, 2018 0

Don't just do digital. Be digital.

If you were to ask Tricia Wang, PhD, about real business growth, she would tell you that it lies outside the boundaries of the known. Not everything valuable is measurable, she would say. And big data is hiding new customers in the market from you. Wang is more than just

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Analytics | Customer Intelligence

David PopeJuly 5, 2018 0

Analytics use cases for utilities: Customer analytics

Our company talks to utilities all over the world about the value of analytics and "the digital utility," and we share analytics use cases across: assets and operations; customers; portfolio; and corporate operations (see diagram below). In this third post of my four-part series, I'll highlight a customer analytics use case. Customer

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Energy & Utilities

Analytics | Customer Intelligence

Dan MitchellJune 25, 2018 0

How are retailers using real-time analytics to improve customer experience?

Retailers don’t need to be reminded about the importance of customer experience. It’s critical – and that’s been true since the dawn of retail. But the nature of that experience has been changing at a rapid clip in recent years, due in large part to well-documented shifts in technology and

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Retail

Analytics | Customer Intelligence

David WallaceMay 31, 2018 2

How are banks using real-time customer analytics to improve the customer experience?

We asked banking leaders. Here’s a sneak peek of our findings in advance of our June 12 webinar How important is customer experience in banking today? Very. It's the number one business challenge banks face, surpassing even regulatory compliance, because it links directly to revenue. And the stakes are only

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Banking

Analytics | Customer Intelligence | Internet of Things

Power plug of electric car -- close up man's hand holding 3 pin power plug of a blue electric car

Lonnie MillerMay 23, 2018 0

Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

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Energy & Utilities | Manufacturing

Analytics | Customer Intelligence | Internet of Things

Lonnie MillerJanuary 5, 2018 1

How to monetize connected vehicles with analytics and mobility services

For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used

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Government | Manufacturing

Analytics | Customer Intelligence

Mike F. SmithDecember 14, 2017 0

Coming soon to a grid near you: certainty amid confusion

The paradigm in which we have all lived in an electrified world is changing. The convergence of technology, changing business models, and increasing customer expectations means the way utilities have operated for the last 100+ years must change. Further, this change must embrace where the operations side of the business

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Energy & Utilities

Customer Intelligence | Data Management

Lonnie MillerOctober 11, 2017 0

Two memorable multi-channel customer experiences

I’ve been making note of recent interactions and observations with different companies that I’ve done business with lately. My goal is to share with you real ways in which excellent customer experiences are shaped. Observation #1: Witty conversations rule As I write this, I’m sitting at a Panera Bread restaurant

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Analytics | Artificial Intelligence | Customer Intelligence | SAS Events

Christine CoudertJuly 24, 2017 0

With AI, marketing is needed but marketers might not be

In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on

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