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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Alison BolenMay 9, 2011 0

A new definition for customer lifetime value

Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you're not factoring these items into your customer segmentations, you're probably

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Analytics | Customer Intelligence

Becky GraebeApril 6, 2011 0

Why you don't need a magic bullet

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and

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Analytics | Customer Intelligence

Waynette TubbsOctober 28, 2010 0

Customer intelligence can help rebuild customer trust

Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers

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Customer Intelligence

Waynette TubbsOctober 21, 2010 0

Banks: Bringing back the hometown feel

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial.

Customer Intelligence

Alison BolenOctober 11, 2010 0

Turning customers into advocates

This is a fun and informative video from one of our partners, Sword Ciboodle. You can visit the Sword Ciboodle site to learn more about the partnership and how it can help you turn your customers into advocates.

Customer Intelligence

Jonathan HornbyJuly 30, 2010 0

How to improve campaign close rates by more than 250 percent

Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short

Customer Intelligence

Alison BolenJune 23, 2010 1

Banking is not about credit and risk. It's about people.

Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the

Customer Intelligence

Peter DorringtonMay 27, 2010 0

Analytical marketing roadmap - part 2

This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide

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