Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
Leo Sadovy 2
Coolhunting and the Product life cycle

While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both.  Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching

Customer Intelligence
Anne-Lindsay Beall 1
Are we too close to customers?

At SAS, our marketing and R&D divisions work together with customers to develop software products. Droves of our developers attend SAS users group conferences to talk to customers, demo new technologies and get user feedback. We have three customer advisory boards who tell us how they’re using SAS products, what

Customer Intelligence
David Wallace 0
Everything old CAN be new again!

The first-annual SPARK! Financial Services Executive Summit used an unexpected approach to collaboration to generate unconventional ideas about the future of financial services. The ideas came from enthusiastic and engaged senior executives from across the financial services industry who are all committed to improving the industry’s image in the eyes

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