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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Artificial Intelligence | Customer Intelligence

Mike TurnerNovember 18, 2025 0

This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Customer Intelligence | Predictions

A silhouette of a business person taking a winding path. Opportunity and choice concept.

Andrew LockhartOctober 29, 2025 0

Choose your own adventure: Business edition

Our daily lives are constructed from a continuous series of choices; some small, some big, some connected, many unrelated. These choices are intentional decisions we make to steer ourselves towards our goals (or away from potential pitfalls). Organizations do this, too, although how and by whom is often unclear. As

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Customer Intelligence | Innovation

Young woman with shopping bags looking at shop window while using smartphone on the high street in the city. Shopaholic concept.

Amy DysonSeptember 24, 2025 0

How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

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Customer Intelligence | Marketing

Happy people, documents and discussion with coffee in meeting for project planning at restaurant. Young group of creative employees with smile, paperwork or budget for startup at indoor shop or cafe.

Mike TurnerSeptember 9, 2025 0

Deploy offers and activate segments in real time across channels

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Artificial Intelligence | Customer Intelligence

Successful female banker using tablet outdoors while standing near his office background yellow neon lights, portrait young woman professional manager working on pc computer near skyscraper in evening city

Mike TurnerJuly 15, 2025 0

Maximize the value of your first-party data, no IT required

This is the second in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Customer Intelligence | Innovation | Marketing

In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer. Team of Industrial Engineers, Developers Work on Engine Design Use Digital Whiteboard and Computers

Mike TurnerJune 20, 2025 0

From fragmented to connected: Why modernization matters

This is the first in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Customer Intelligence

Lisa LoftisJune 4, 2025 0

Is your CDP living up to its promise?

Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain

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Artificial Intelligence | Customer Intelligence | Innovation

Diverse team of business professionals is having a productive meeting in a modern office, sitting around a wooden table, analyzing charts, and engaging in collaborative discussion

Frans RiemersmaMay 13, 2025 0

Modern marketing: Making the customer experience an epic experience

My car dealer knows me. I bought a car from a family-owned dealership 20 years ago and never left. Why? They know my car type, my preferences and what I need before I do. Every visit is frictionless, letting me focus on what I enjoy most (which, frankly, isn’t car

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Artificial Intelligence | Customer Intelligence | Innovation

AI (Artificial Intelligence) concept. Communication network.

Mac CarltonMay 6, 2025 1

Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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Customer Intelligence

Amy DysonApril 14, 2025 0

Redefining customer experience: Strategies from Swedbank Insurance, Get’mo and OREA

Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these

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Insurance | Retail

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