Customer Intelligence Archives

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Happy people, documents and discussion with coffee in meeting for project planning at restaurant. Young group of creative employees with smile, paperwork or budget for startup at indoor shop or cafe.

Mike TurnerSeptember 9, 2025 0

Deploy offers and activate segments in real time across channels

This is the third in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

English

Artificial Intelligence | Customer Intelligence

Successful female banker using tablet outdoors while standing near his office background yellow neon lights, portrait young woman professional manager working on pc computer near skyscraper in evening city

Mike TurnerJuly 15, 2025 0

Maximize the value of your first-party data, no IT required

This is the second in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

English

Customer Intelligence

Lisa LoftisJune 4, 2025 0

Is your CDP living up to its promise?

Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain

English

Customer Intelligence

Amy DysonApril 14, 2025 0

Redefining customer experience: Strategies from Swedbank Insurance, Get’mo and OREA

Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these

English

Insurance | Retail

Customer Intelligence | Data Management | Innovation | Marketing

Amy DysonMarch 5, 2025 0

Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

English

Customer Intelligence | Marketing

Jennifer PearsonNovember 14, 2024 0

Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

English

Customer Intelligence

Amy DysonSeptember 17, 2024 1

The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The

English

Customer Intelligence | Machine Learning

Jonathan MoranMay 2, 2024 0

4 ways the crumbling cookie could improve customer experience

Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to

English

Hospitality | Retail

Customer Intelligence

Lisa LoftisApril 17, 2024 0

Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake

In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard

English

Cloud | Customer Intelligence | Innovation

Jay UpchurchApril 10, 2024 0

CIO to CIO: 5 focus areas in 2024

Some nights, as a CIO, I don’t sleep well. The reasons are probably similar to what gives my other CIO peers restless nights, too. Because AI and other technologies continue to advance at a dizzying pace, I’m constantly weighing the opportunities for technology to transform our business against the challenges

English

Blogs

Blogs

Customer Intelligence