Frans Riemersma is a leading MarTech analyst and consultant, and founder of MartechTribe. He is best known as the co-creator of the MartechMap, one of the most widely referenced visuals in the industry. He helps brand leaders to make quick MarTech investment decisions with precision and confidence. Riemersma draws on the largest independent MarTech data warehouse of solutions, stacks and capabilities built over the past decade. He also lectures at business schools, authors books, industry reports on composability and GenAI, and advises boards on marketing operations and technology strategy.
My car dealer knows me. I bought a car from a family-owned dealership 20 years ago and never left. Why? They know my car type, my preferences and what I need before I do. Every visit is frictionless, letting me focus on what I enjoy most (which, frankly, isn’t car
