Writing my previous post about digital banks got me thinking about the widespread use of analytics. In his book Digital Bank, Chris Skinner states that data should be seen as the most critical asset for digital banks. Actually, this holds true for almost every company nowadays. If you don’t have data of
With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to
Chess in the classroom? Teachers and parents have discovered the educational benefits, and the trend is growing rapidly. And they are in good company. On June 13th, 2014, Bono called his time as a scholastic chess player as his "... greatest childhood pleasure. In Ballymun we had a chess club,
Because you are already halfway there and you should want the entire process to be data-driven, not just the historical reporting and analysis. You are making decisions and using data to support those decisions, but you are leaving value on the table if the analytics don't carry through to forecasting. In the
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
Did you hear that Prince William is getting a new job? Next year, he’ll fly emergency helicopters for the East Anglian Air Ambulance. The prince, who’ll donate his salary to charity, called his new gig “one of the finest forms of public service.” The Duke of Cambridge won’t get any
If you read SAS blogs but never click through to the comment sections, you're missing some great information. Need proof? Check out some of these comments from the last few weeks. And then leave one of your own. Kelly McGuire has been studying the effects of negative hotel reviews online.
Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing
Before I started my internship with SAS, my only experience with data or analysis came from an “Introduction to Statistics” course I took freshman year to satisfy my math requirement. If I’d known then that statistics and knowing SAS programming would be the #1 skill for a bigger paycheck, or
After the 2014 FIFA World Cup, one thing’s clear: here at SAS, we love football (soccer in the US!). To wrap up the popular 2014 World Cup data visualization series on the SAS Visual Analytics Community, we created a presentation that’s chocked-full of interesting insights. From the trillions of pieces
