Blogs

Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Artificial Intelligence | Data Management

Lindsey CoombsNovember 14, 2024 0

The new data frontier: Next-generation AI technologies and synthetic data

Data scarcity, privacy and bias are just a few reasons why synthetic data is becoming increasingly important. In this Q&A, Brett Wujek, Senior Manager of Product Strategy at SAS, explains why synthetic data will redefine data management and speed up the production of AI and machine learning models while cutting

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Artificial Intelligence

Jonathan MoranNovember 13, 2024 0

Marketers tap AI for synthetic data generation

Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the

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Analytics | Customer Intelligence | Predictions

Jonathan MoranNovember 12, 2024 0

3 ways MarTech will evolve in 2025

It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top

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Artificial Intelligence | Predictions

Stu SztukowskiOctober 29, 2024 0

From business users to system architects: How generative AI will change the way you work

Generative AI (GenAI) is here to stay – there’s no question about it. A recent SAS survey of 1,600 organizations found that 54% have begun implementing It, and 86% plan to invest in it within the next financial year. As organizations integrate AI into their workflows, a critical question arises:

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Artificial Intelligence | Predictions

Lucy ChanOctober 28, 2024 0

From data to delivery: How GenAI will shape the future of public service

"Generative AI (GenAI) initiatives should support broader public goals and needs," says SAS' Ensley Tan. While governments recognize GenAI's potential to improve operational efficiency and citizen experience, there is more to it than setting up projects and expecting them to work. Tan, SAS Asia-Pacific Lead for Public Sector Consulting, said public

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Artificial Intelligence | Predictions

Marinela ProfiOctober 24, 2024 0

Productivity revolution: 4 strategic areas generative AI can transform organizations

Remember the first time you held a smartphone in your hand? It wasn’t just a fancy phone – it was the beginning of a revolution. Before smartphones, we used separate calls, cameras, emails, and navigation devices. But almost overnight, this gadget transformed everything: how we communicate, consume media, work and

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Predictions

Iain BrownOctober 23, 2024 0

Unlocking generative AI: Navigating challenges to reap unprecedented business benefits

As businesses in the UK and Ireland rapidly adopt generative AI, strategic insights from the latest SAS study reveal the roadmap to successful integration and the hurdles to overcome. GenAI is rapidly transforming how businesses operate, innovate, and interact with customers and employees alike. However, as the technology proliferates, so

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Artificial Intelligence | Predictions

Iain BrownOctober 18, 2024 0

The future of data science: 7 emerging trends and technologies to watch

Data science continues to be a pivotal force driving innovation across industries. From enhancing customer experiences to optimizing operational efficiencies, the role of data science is expanding, bringing with it new challenges and opportunities. This article explores the emerging trends and technologies that are shaping the future of data science

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Artificial Intelligence | Predictions

Lisa MurchOctober 18, 2024 0

Transforming cancer care with radiomics: The future depends on data sharing

A woman arrives at the emergency room with chest pain. She immediately receives an x-ray. While the radiologist looks at the image, her AI assistant flags anomalies in the patient’s lungs – invisible without the technology. The chest pain turns out to be benign, but sophisticated imaging reveals early-stage lung

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Health Care | Life Sciences

Artificial Intelligence | Predictions

Jennifer RobinsonOctober 17, 2024 0

What does the future hold for governments? The next frontier of AI

Everyone is talking about artificial intelligence (AI) for a good reason. It’s already revolutionizing the world as we know it. And governments are well-poised to use AI to improve services and operations. But we can expect the AI conversation to shift into 2025. Attend any conference of government leaders, and

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Government

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