Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Analytics | Artificial Intelligence | Customer Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

Predictions | Risk Management
Julie Muckleroy 0
Risky business: Highlighting an intense focus on risk management

2023 delivered a raft of notable bank failures, the largest since the 2008 financial crisis. Silicon Valley Bank and others succumbed to collapse, triggering widespread reverberations and heightened market uncertainty. We also saw a tsunami of AI innovation, expanding fraud and financial crimes, workforce transformation and climate risk. And let’s

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