Design thinking, also known as collaborative design, is a way of innovating that puts customer needs above everything else. It requires you to observe how people really use products and interact with their environment in a very hands-on way, and feed that into your creative process. Design thinking is not
El perfil de un analista de datos es cada vez más demandado en el plano profesional. Ante este panorama, el equipo de Academics de SAS y la Universidad Francisco de Vitoria (UFV) unieron fuerzas en el año 2020 para impulsar el Grado en Business Analytics powered by SAS con la
Many parents when naming their children, want to choose a name that they like, but that isn’t so popular that everywhere they go they hear it being called. But even for the most popular girls’ and boys’ names, how likely is it that there will be children with the same
Football has finally come home for the England women’s football team. Now we need a nation of lions and lionesses willing to roar the tones of the lightning seeds. Does anybody know the words? It’s a shame Ella’s goal was not the winner as it was well worthy of winning
My recommendations for action for all those who want to sharpen their target picture now Digitisation in the insurance industry continues to advance. Although every insurance company is moving at its own pace, there is a lot happening in the specialist areas: In marketing, projects around the customer journey are
My recent work has focused heavily on migration, especially onto the SAS Viya platform and cloud more generally. Rather unexpectedly during this process, we have found that data observability is becoming increasingly important to customers. They start simply by looking at tracing files, but soon find that it has a
Antonie Berkel, Technical Account Manager at SAS, is nominated for the Dutch Computable Awards in the IT Talent of the Year category. He is responsible for accounts in the Public & Healthcare sector in Benelux. He is one of the driving forces behind developing the Healthcare Startup Service that helps
It’s a challenging time to be a risk manager. The world is facing a global climate crisis, enduring the worst economic downturn since the great depression, war and a recovery period from a global pandemic. In addition to these challenges, changes in customer behaviour and expectations give financial services no
Across all industries and sectors, the volume and scope of data continues to increase exponentially. It shows no sign of slowing down or reducing. UK Defence, and the wider public sector, collect vast amounts of data. They have a desire to innovate and exploit that data through analytics, artificial intelligence,
Customer acquisition and retention primarily fall on sales and marketing teams. But every department within an insurance company has a role to play in these activities. Claims handling is a great example. Any insurer's performance at this emotionally charged time is their litmus test. It can determine whether customers renew
