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Today SAS employees are celebrating the news announced last evening by the Great Place to Work Institute. SAS is ranked No. 2 on the World’s Best Multinational Workplaces list! "This list recognizes global companies that have demonstrated a truly serious commitment to creating workplaces that foster trust, pride and camaraderie
This week's featured tip is from master SAS user Art Carpenter and his classic book Carpenter's Complete Guide to the SAS REPORT Procedure. In his review for the book, Rick Mitchell-senior systems analyst at Westat-said "I am green with envy for the newest generation of SAS programmers because I wish that I had had this book in
Writing is usually very easy for me - I close the door and concentrate on the task at hand. But today, my mind is wandering. Maybe it's the changing season (it's fall in the US) that makes me think of all of the SAS users who might be reading my posts:
My friend and colleague Amartya Bhattacharjy led a roundtable discussion today titled, Merging Art and Science in Marketing at #PBLS11, which I've tried to distill for you here. He began with the traditional view of marketing in terms of two types of activities that had their own mindsets: Brand marketing (mass
It’s bold, autumnal, and adorns team uniforms, frozen desserts, and hair. Wherever orange is used, it makes a statement. With changing leaves and Halloween approaching, it’s appropriate to call attention to fall colors and covers. For this post, I rounded up all of the orange SAS book titles that I
My colleague and friend Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary: Boost efficiency with
Before a group of reporters representing countries from as far away as Mexico, Brazil and Japan, SAS CEO Jim Goodnight touted the company’s continued growth, innovation and unmatched culture during its annual Media Day event at SAS world headquarters in Cary, Tuesday. “In 2011, SAS has continued to grow as
I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is
Years ago and a seemingly far galaxy away, I wrote about how to modify 9.1.3 to start Enterprise Guide users in a different location for the File folder. By default, the user only can access their personal SAS Temporary File. Why change this? I would prefer to use a central
Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to provide the database and with SAS to handle the marketing solution that enabled them to differentiate
When you Google “big data,” you get big data about big data. We are living in the age of information overload, which creates many challenges, including big data, information silos and integration issues. It was my great pleasure to introduce a panel of experts at The Premier Business Leadership Series
Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in 2001 knowing that most of their customers were somewhere in one of their
Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data. He described the extraordinary journey he’s led his company on to manage customer experience and how it literally transformed EMC to be centered on the customer. Prior to embarking on that journey, EMC saw itself as a data
The Premier Business Leadership Series in Orlando was the backdrop for a number of news announcements from SAS. Here's a rundown: 1. Big Data research A new survey has found that organizations with formal data management strategies derive more value from data assets and outperform competitors. The survey, Big Data:
As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney