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I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine
On September 10, 2001, I was attending a law enforcement conference in Atlantic City, NJ. While I have attended hundreds of similar meetings, this conference stands out for several reasons. First, and most obvious, it was the eve of the day where most of our lives were indelibly altered. Second,
Now this is the way you sports fans should be thinking of using SAS! Of course there are no real specifics here, but you guys are pretty smart. Here's an older story about using SAS for sports, and I'm sure you've all seen Money Ball by now. Today's series entrant is
It’s mid-afternoon. Day 2 of the PRG2 class. Students return satiated from lunch. Some slipped into this course without taking PRG1 so they missed out on some basics. I’m trying to explain how SAS thinks. I use slides, draw pix, do everything except break into dance to get their attention.
The average executive at the average company has probably never seen the words “imagination” and “analytics” juxtaposed in the same sentence. There was nothing average about the thirty plus high-impact and high-intellect executives who convened for the Atlanta Power Series. This group demonstrated that there is nothing average about the
In the last year, SAS CEO Jim Goodnight and a group of R&D, Education, Sales and Marketing executives visited several universities that are in the early stages of adopting analytics within their business programs. To that effort, Goodnight addressed faculty and students at Indiana University's Kelley School of Business on
This blog post is a "mashup" of a couple of my previous posts, combining the lessons to create something brand new that I hope you will find useful. First, let's review what we know: SAS Enterprise Guide supports a scriptable object model, which allows you to write scripts or programs
Not long ago, one of my colleagues wrote a blog post entitled, How to wake up dormant customers, which discusses the challenges in being customer centric – where you want to treat all customers well, and your best customers better. It made me think about the key tenet of Six Sigma
“Wise Enterprise: Best Practices for Managing Predictive Analytics” was the title, and the assignment to the panel at the recent Predictive Analytics World conference in New York was to share “poignant moments of failure.” Wayne Thompson from SAS began, going back ten years to describe a network intrusion project. He
Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog updated somewhat regularly, and you want to make sure you are publishing content that your audience needs, without overlooking any of your prioritized topic areas
As I mentioned when creating a user-defined format for Information Maps in a prior post custom or user-defined formats can be created and stored quickly in the default format catalog for all Business Intelligence products within "Lev1SASAppSASEnvironmentSASFormats". This is useful for custom sorting, reclassifying or grouping data as well as
When discussing fraud and abuse, it often (very often) becomes a philosophical discussion of whether aberrant activities are fraudulent or abusive. The quick difference being that fraudulent is intentional and abuse is not. The distinction quickly becomes an issue of legal and illegal as opposed to right and wrong. What
If you are feeling out of sorts, a bit down and out, and want to take it all the way to full-blown depression, have I got a book recommendation for you: “Normal Accidents”, by Charles Perrow (1984). Perrow’s premise is that we have designed certain systems, nuclear reactors being his primary
After enduring 18 months in a punishing economy, grocers have emerged in better shape than most retail segments according to the Fifth Annual Supermarket Benchmark Study from RIS News and IDC Retail Insights. Still, there are no expectations of returning to business as usual, and technology is a key linchpin
We'll interrupt the series on Why Forecasts are Wrong, with a report from the inaugural Analytics 2011 conference, held last week in Orlando. A2011 drew over 1025 attendees (from 44 states and over 25 counties). The Analytics conference series features a wide range of topics (including forecasting, optimization, data mining, text