All Posts

Customer Intelligence
Roland Brezina 0
Discounter vs. Fachhandel am Beispiel Wein: Entscheidend ist der Blick auf den Kunden!

Fast jede zweite Flasche Wein wird in Deutschland beim Discounter gekauft, meldete gestern das Handelsblatt. Das sollte ein fulminantes Warnsignal für den Weinfachhandel und die Winzer mit Direktvermarktung sein! Discounter haben in den letzten Jahren ihr Sortiment stetig verfeinert - gerade durch hochwertigere Angebote, die sogar unter ausgemachten Weinkennern geschätzt werden.

Analytics
Mike Hitmar 0
Quality needs a new paradigm

After decades of trying to "manage" and "control" quality, manufacturers continue to struggle with consistently achieving quality excellence. To conquer the realities of today's marketplace and achieve quality excellence, manufacturers need to adopt an analytic approach to quality. The basic objective of manufacturers hasn't changed since the beginning - produce

Learn SAS
Maggie Miller 0
Getting answers with econometrics

Someone once boiled down econometrics for me by explaining -- it’s all about answering the “why.” It’s especially important for companies wanting to know the answers to important questions like… Why are customers buying this product? Why are customers not buying my product? If you’re ready to start investigating the

1 596 597 598 599 600 748