Blogs

Blogs

Predictions

Where ideas meet foresight. SAS experts unpack what’s next – from AI and analytics innovations to trends reshaping industries worldwide.

Data for Good | Predictions

Medical technology concept. Doctor working with mobile phone and stethoscope in modern office

Ian KramerDecember 16, 2025 0

Revitalizing public health surveillance systems with AI

As we wrap up 2025, subject matter experts across SAS have been thinking ahead to 2026 and how we might see AI evolve in the public sector over the next 12 months. Recently, we released a compilation of public sector AI predictions, including mine: AI-led extraction and entity resolution will

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Health Care | Life Sciences

Marketing | Predictions

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Jenn ChaseDecember 11, 2025 0

Leading with trust: The new playbook for AI-driven marketing

Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated

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Artificial Intelligence | Predictions

Tom SaboDecember 3, 2025 0

Using LLMs to create synthetic data and tangible progress in the public sector

People are starting to compile resolutions for the new year, focusing on evolving their own habits and goals. At SAS, we’ve also looked toward 2026 to gather predictions on how AI in the public sector might evolve over the next 12 months. Prediction: By 2026, governments will utilize large language

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Internet of Things | Predictions

Caslee SimsDecember 1, 2025 0

Bringing GenAI to industrial IoT: Why context is the missing piece

As companies rush to adopt GenAI, one question keeps coming up: How do we make all this intelligence useful on the plant floor? SAS Vice President of IoT Jason Mann and Jobi George, Global VP of Business Development at Weaviate, discussed how vector databases and retrieval-augmented generation (RAG) are enabling manufacturers

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Artificial Intelligence | Innovation | Predictions

Iain BrownNovember 24, 2025 0

The year of the AI audit: When the fines start to bite

For years, “responsible AI” has lived comfortably as a corporate promise, a slide in a presentation, a talking point at a conference. But as the EU AI Act phases into force, that comfort is rapidly eroding. The regulation officially entered into force on August 1, 2024, but its obligations will

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Fraud & Security Intelligence | Predictions

Data protection Cyber Security Privacy Business Internet Technology Concept.

Anna LykourinaNovember 21, 2025 0

The future of trust: AI is powering a new era in banking fraud detection

Digital banking has made convenience the norm, but it’s also made fraud inevitable. The accelerating pace of digital transactions – real-time payments, mobile banking, embedded finance – creates new opportunities for innovation and opens the door to more sophisticated fraud. This is where AI steps in. Not just as a

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Artificial Intelligence | Innovation | Predictions

Artificial intelligence innovation. AI adoption and working. AI with a digital brain in a lightbulb with human icons in wooden blocks for AI vs human competition. manage personnel in the organization

Franklin Manchester

Franklin ManchesterNovember 20, 2025 0

The AI paradox: A path to success – and failure

Discover how to establish a foundation for success with AI in insurance.

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Fraud & Security Intelligence | Predictions

Citizen service concept aims to improve online government systems for efficient public sector management.

Jason DiNoviNovember 17, 2025 0

Agentic AI is the fix for communication breakdowns in health care payment integrity

One of the lesser talked-about issues large organizations face is the siloes that their various business units operate in. It’s a peculiar situation born from the specificity of tasks and objectives assigned to hyper-specialized teams within an enterprise. This separation of tasks inevitably leads to critical dependencies between teams. However,

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Artificial Intelligence | Predictions

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Reggie Townsend

Reggie TownsendNovember 13, 2025 0

Reflecting on responsible innovation: A defining moment

I had the privilege of joining the Dean’s Speaker Series at UNC Kenan-Flagler Business School, hosted in partnership with the Kenan Institute of Private Enterprise. My sincere thanks to Dean Mary Margaret Frank, the Kenan Institute team and all who made this event possible. It was an honor to share

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Fraud & Security Intelligence | Innovation | Predictions

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Liz GoldbergNovember 11, 2025 0

Maturing public sector AI to combat fraud, waste and abuse

Across government programs worldwide, the stakes for managing fraud, waste and abuse (FWA) have never been higher. Every dollar lost to fraud is a dollar that could have been used to fund public health, education, or infrastructure. In a previous blog, I discussed the movement toward increasing public sector productivity

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Internet of Things | Predictions

Healthcare professional assisting an elderly man with diabetes, performing a routine blood glucose test for home care monitoring

Heather Hallett

Heather HallettNovember 7, 2025 0

How AI and IoT are powering the next wave of health care delivery

Health care is entering a new era, one that moves closer to where people live. By 2026, the traditional model of care, centered around hospitals and clinics, is giving way to a more decentralized, patient-centric approach. This shift is driven by three converging forces: rising costs, evolving patient expectations and

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Fraud & Security Intelligence | Predictions

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Jason DiNoviNovember 6, 2025 0

You’ve got scale: The past, present and future of phishing’s evolution

Hackers have a major milestone to celebrate this year as the phishing attack turns 30 years old. Phishing attacks can be traced back to the 90s, coinciding with the popularity of America Online (AOL). For those too young to remember, AOL was an early internet service provider that revolutionized the

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Artificial Intelligence | Innovation | Predictions

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Bill WisotskyNovember 5, 2025 0

Quantum computing: Standing at the edge of the next AI revolution

Imagine being dropped into a vast mountain range, such as the Adirondacks and being tasked with finding a specific lake. You are told that the lake is located at the lowest part of the mountain range and the only tools you are given are a compass and a method for

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Internet of Things | Predictions

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Caslee SimsNovember 4, 2025 0

Predicting the future of AI and smarter manufacturing

The term “Internet of Things” has been around for over a decade, but the conversation between SAS Vice President of IoT Jason Mann and Quasar CEO Edouard Alligand shows that the real transformation is only just beginning. The two explored how IoT is moving beyond reactive monitoring toward predictive analytics

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Artificial Intelligence | Predictions

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Franklin Manchester

Franklin ManchesterNovember 3, 2025 0

What’s next after zero-click search? It’s agentic

Recently, AOL discontinued the dial-up tone synonymous with the internet. After 34 years, we will no longer hear the mechanical screech of connecting to the World Wide Web. Nostalgia notwithstanding, this news gives me pause to contemplate what my children will see sunset in their lifetimes. Consider Google today. A

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Customer Intelligence | Predictions

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Andrew Lockhart

Andrew LockhartOctober 29, 2025 0

Choose your own adventure: Business edition

Our daily lives are constructed from a continuous series of choices; some small, some big, some connected, many unrelated. These choices are intentional decisions we make to steer ourselves towards our goals (or away from potential pitfalls). Organizations do this, too, although how and by whom is often unclear. As

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Artificial Intelligence | Innovation | Predictions

Internet technology and people's networks use AI to help with work, AI Learning or artificial intelligence in business and modern technology, AI technology in everyday life.

Marinela ProfiOctober 28, 2025 0

How to measure AI ROI in 2026

When companies invest in AI, the first question often asked is: “What’s the ROI?” It's a fair question – but often the wrong one, at least in the way it's traditionally framed. In the early 2000s, no one could give you an ROI calculation for building a website. But they could

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Machine Learning | Predictions | Risk Management

Global inflation rate 2022 problem stockmarket and risk asset stockmarket crash

Stas MelnikovOctober 24, 2025 0

What happens when machine learning meets credit ratings?

A new study spanning more than two decades and more than 500,000 issuer-months presents one of the most accurate and forward-looking models of corporate credit rating transitions to date. By combining machine learning with the SAS® KRIS® 1-year default probability (KDP), the authors show how investors can gain a powerful

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Analytics | Predictions

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Udo SglavoOctober 23, 2025 0

The real AI advantage is trust

When AI projects stall or fail, most leaders assume the culprit is flawed models or immature technology. But research shows the real barrier is trust. The new Data and AI Impact Report uncovered what we call the trust dilemma: the gap between how AI is perceived and how responsibly it’s

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Artificial Intelligence | Innovation | Predictions

close up of business man hand working on laptop computer with business graph information diagram on wooden desk as concept; Shutterstock ID 336631610; PO: redownload; Job: redownload; Client: redownload; Other: redownload

John StultzOctober 22, 2025 0

The new era of procurement starts with agentic AI

Procurement has long been burdened by complexity – slow contract cycles, compliance risks and manual handoffs that eat away at time and efficiency. As AI matures beyond basic chat interfaces and static outputs, procurement leaders are beginning to witness the transition from manual inefficiency to automated agility. What makes agentic

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Artificial Intelligence | Innovation | Predictions

Search Generative Experience and Prompt Engineering - SGE - Integration of Generative AI Technologies in Search Systems - Conceptual Illustration

Colby HokeOctober 20, 2025 0

AI engineering: The discipline that will shape the future

Before we get started, I’d like to acknowledge that we’re inundated with buzzwords – all day, every day. I work in marketing, so I totally understand I’m part of the group to blame (sorry). But hear me out: “AI engineering” not only makes sense, but it’s critical to the future

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Artificial Intelligence | Predictions

Abstract image of programming data analysis process.

Kimberly Nevala

Kimberly NevalaOctober 16, 2025 0

We trust GenAI – but should we?

Generative AI (GenAI) adoption is skyrocketing, but are leaders putting too much trust in it? The new Data and AI Impact Report found decision-makers trust GenAI three times as much as traditional machine learning, even though machine learning is more mathematically explainable. Just because GenAI seems trustworthy doesn’t mean it

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Artificial Intelligence | Innovation | Predictions

Jennifer Robinson

Jennifer RobinsonOctober 14, 2025 0

What should governments know about AI agents and agentic AI?

Agentic AI is generating excitement and being cheered as the next frontier in automation and decision-making. However, beneath the buzz, lies a sobering forecast: Gartner warns that “over 40% of agentic AI projects will be canceled by the end of 2027, due to escalating costs, unclear business value, or inadequate

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Artificial Intelligence | Innovation | Predictions

Over the shoulder view of young Asian woman chilling at home, sitting on the floor in bedroom, enjoying a cup of coffee and shopping online with smartphone while making mobile payment with credit card on hand

Seema RathorOctober 9, 2025 0

Could synthetic data be the catalyst for the future of credit scoring?

Financial institutions operate in a highly regulated, data-sensitive environment. At the same time, these institutions are under pressure to modernize credit scoring models that balance fairness, accuracy and compliance. The challenge? Most financial institutions lack access to the volume and diversity of high-quality, privacy-safe data needed to fuel these models.

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Artificial Intelligence | Innovation | Predictions

GOVERNANCE inscription coming out from an open book, business concept

Vrushali Sawant

Vrushali SawantOctober 1, 2025 0

AI governance isn’t a constraint — it’s your competitive advantage

I've seen firsthand how companies often treat AI governance as a necessary evil – something bolted on after innovation, like installing smoke detectors in a finished building. As both a data scientist building models and an advocate pushing for responsible AI practices, I experienced this dynamic daily. The companies winning

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Cloud | Innovation | Predictions

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Elaina Siverling

Elaina SiverlingSeptember 15, 2025 0

Top 5 challenges SMBs face – and how modernizing to the cloud can help

For small to medium businesses, the pressure to innovate is real, but so are the constraints. Teams are expected to deliver more with the same resources, manual processes and limited budgets. Modernizing analytic workflows often feels out of reach, especially without enterprise-level staff or funding. But change is coming fast.

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Artificial Intelligence | Predictions

Andrew Lockhart

Andrew LockhartJuly 29, 2025 0

Enterprise tech trends SMBs can’t afford to ignore

The future is already here and somehow, it keeps accelerating. Small to midsize businesses (SMBs), in particular, are feeling all the effects of this in real time. From shifting customer demands to tightening budgets and fiercer competition, SMBs are navigating more change than ever. Technology can be a powerful growth

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Artificial Intelligence | Fraud & Security Intelligence | Predictions

Adam NeibergMay 20, 2025 0

What top banks know about tomorrow – backed by primary research

Back when I was in banking, I always looked forward to certain annual vendor meetings and reports. These key partners provided valuable insight into what was happening beyond the four walls of our institution. Their input was essential to helping us assess our market position and refine our strategy. Some

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Artificial Intelligence | Innovation | Predictions

Thorsten HeinApril 28, 2025 0

4 core insurance functions primed to benefit from agentic AI

Agentic AI in insurance has potential to transform insurance. Read four use cases.

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Artificial Intelligence | Innovation | Predictions

A glowing smartphone displaying the text AI agent highlighting artificial intelligence and AGI during the singularity as a virtual assistant representative and customer service support rep

Caslee SimsMarch 17, 2025 0

AI agents are here, but how autonomous should they be?

AI has been largely reactive for years: following human commands, assisting with tasks and providing insights based on predefined rules. But 2025 is shaping up to be the year of agentic AI, where AI agents exist to not just respond to human input but act independently. In the movie I, Robot,

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