Analytics | Customer Intelligence

Leticia MedeirosJune 10, 2021 0

Como melhorar a experiência do cliente de seguros com analytics

Durante o Insurance Summit Brazil 2021, Oliver Börner fala sobre a importância de se ter uma visão 360º do cliente e equilibrar a melhor experiência à rentabilidade da empresa “Customer Experience é como um casamento. Escutar é melhor que falar”. Com esta frase, Oliver Borner, líder de Customer Intelligence para

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Brazilian Portuguese

Insurance

Analytics | Customer Intelligence | Data Management | Internet of Things

Victoria SilvaJune 10, 2021 0

Como os dados e a internet das coisas impactam o mercado de seguros agrícola e de saúde

Eduardo Polidoro, diretor de negócios de IoT da Claro, falou sobre o potencial da internet das coisas na digitalização dos negócios e o impacto no setor de seguros Keynote speaker da primeira edição do SAS Insurance Summit, Eduardo Polidoro, diretor de negócios de IoT da Claro, abordou em sua palestra

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Brazilian Portuguese

Insurance

Advanced Analytics | Analytics | Customer Intelligence

Rodrigo AriasJune 10, 2021 0

Analítica para entender y satisfacer al nuevo consumidor

El sector minorista es uno de los nichos más ha resentido el impacto de la actual pandemia. La escasez de ciertas líneas de productos, el confinamiento, la interrupción de las cadenas de suministro y el cierre de tiendas físicas provocaron que los consumidores modificaran la manera en que compran, la

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Spanish

Retail

Customer Intelligence | Data Management

Yulia ParamonovaJune 4, 2021 0

La banque de mes rêves

Aimez-vous rêver ? Moi oui et, pour être honnête, je rêve assez souvent. Aujourd'hui je vais vous parler de la banque de mes rêves. Je sais que le sujet est étrange mais pourquoi pas. Alors, à quoi ressembleraient les interactions quotidiennes avec la banque de mes rêves ? Le matin,

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French

Banking

Analytics | Customer Intelligence

Juan RodriguezMay 21, 2021 0

Analítica para la transformación de la banca de Andorra

El sector bancario está viviendo una profunda renovación a causa de distintos factores. En primer lugar, se enfrenta a la revolución tecnológica que está afectado a todas las organizaciones y áreas de actividad a nivel global. Pero, además, está notando los efectos de un cambio en el sistema financiero que

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SAS Spain

Banking

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization

Leticia MedeirosMay 18, 2021 0

Analytics melhora a produtividade e traz resultados em vendas para o Grupo Martins

Nilton Mayrink, CIO e Head de Vendas BSB/BSC, comenta sobre a importâncias do SAS Viya para os negócios da empresa Durante o painel SAS® Helps Martins Wholesale Through the Digital Transformation, Nilton Mayrink, CIO e Head de Vendas B2B/B2C no Martins Atacadista, falou sobre a importância do uso intensivo da

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Brazilian Portuguese

Retail

Analytics | Customer Intelligence

Radoslaw GrabiecMarch 23, 2021 0

Marketing Maturity Into New Trends in Digital Marketing

We live in a data-driven world. With touchpoints rapidly multiplying, consumer data continues to increase in volume and complexity. Insights derived from these touchpoints are crucial to improving the context of customer experiences. Investments in digital transformation to achieve a 360-degree customer view are now a necessity. Businesses need to

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English

Retail

Advanced Analytics | Analytics | Customer Intelligence | Data for Good

Sandra HernandezFebruary 22, 2021 0

Así pueden las marcas hacer un diagnóstico inicial de sus capacidades de  marketing y analítica en línea y gratis 

Lo vivido en el último tiempo ha significado tiempos de incertidumbre para muchos y unos de ellos son los profesionales de marketing en las empresas. No era para menos: los comportamientos de los clientes (B2C y también B2B) cambiaron abruptamente: valores, lugares, canales, frecuencias… todo lo que conocíamos anteriormente y

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Spanish

Communications | Retail

Customer Intelligence

Peter LaversFebruary 2, 2021 0

Why treating customers fairly should be a top priority

In my position as an independent customer experience expert on the SAS Collaborators Programme, I’ve been delving into the detailed results and findings from its latest piece of CX research: Experience 2030: Has COVID-19 Created a New Kind of Customer? The exercise set out to discover how attitudes have changed,

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English

Analytics | Customer Intelligence

Tiffany CarpenterDecember 8, 2020 0

Disruption disrupted: How COVID-19 put the customer back into digital transformation

Companies have been talking about disruption for years. The word appears in every other top-level business meeting – yet the revolution hasn’t happened. Many businesses have little to show for it. In truth, disruption needs more than enthusiasm. Without a strategy, organisations have simply transformed long, complicated paper processes into

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English

Advanced Analytics | Analytics | Customer Intelligence

José Luis ReyesNovember 24, 2020 0

La nueva omnicanalidad en acción durante el Buen Fin 2020

La décima edición del Buen Fin, el evento comercial más importante en México, será relativamente distinta a las de años anteriores: la pandemia por COVID-19 y el cierre de las tiendas físicas durante una larga temporada aceleraron la digitalización de los retailers en la carrera por brindar a los consumidores

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Spanish

Retail

Customer Intelligence

Tonia CalvioNovember 20, 2020 0

Nuove abitudini di acquisto: il prezzo non basta, vince l’esperienza

Il comportamento di acquisto dei consumatori è andato incontro a numerosi cambiamenti durante e a seguito del lockdown. E questo non ci sorprende, visto l'impatto che il Covid-19 sta avendo sulla nostra vita quotidiana. La vera domanda che dobbiamo porci è: questi cambiamenti sono solo momentanei? La soddisfazione di ogni

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Italian

Customer Intelligence

Andreas HeizOctober 26, 2020 0

How COVID-19 redefined the customer experience

The pandemic has done more to drive consumer adoption of online channels than any digital transformation initiative – but companies should be careful what they wish for. 2020 has been a difficult year for everyone, and as the coronavirus continues to impact lives, health and the economy, it would be

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English

Analytics | Customer Intelligence

Michele EggersOctober 13, 2020 0

3 ways SAS is modernizing its marketing technology – and the customer experience

SAS is on a marketing transformation mission. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each of the channels in which we're executing. We’re bringing in brand, demand and engagement with the customer at the center

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English

Analytics | Artificial Intelligence | Customer Intelligence

Gustavo GuerreroSeptember 8, 2020 0

Analítica en la nube: simplicidad, innovación y foco en el core business

La migración de una operación analítica a la nube abre un amplio abanico de ventajas para las organizaciones: procesamiento y análisis de datos para encontrar las respuestas a sus problemas de negocio más apremiantes, tomar las decisiones más informadas posibles, e identificar oportunidades para crecer, innovar y ser rentables. Les

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Spanish

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management

José Mutis O.September 8, 2020 0

¿Cómo la analítica ha ayudado y ayudará a los comercios a entender los nuevos hábitos de los consumidores?

Los días de compras diferenciadas -como los días sin IVA llevados a cabo en varios países latinoamericanos y los que aún hay programados por ejemplo en Colombia para septiembre- deben dejarnos experiencias y aprendizajes. Es cierto que hay que seguir reforzando los controles de bioseguridad y que cuidar la salud

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Spanish

Manufacturing | Retail

Analytics | Customer Intelligence

In-Sung ParkAugust 26, 2020 0

Beyond CDP: 최적화된 개인화 마케팅을 위한 SAS CDP

지난 몇 년간, 고객 데이터 플랫폼(Customer Data Platform, 이하 CDP)과 데이터 관리 플랫폼 (Data Management Platform, 이하 DMP)이 글로벌 마케팅 트렌드로 부상하는 가운데, 국내에서도 DMP를 활용한 개인화된 디지털 광고, 고객과 마케팅 업무 지향적인 CDP를 도입하는 기업이 증가하고 있습니다. 이 같은 트렌드는 디지털 채널의 빠른 성장과 마테크(Martech, 기술적인 마케팅을 가능하게 만드는

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Korean

Customer Intelligence | Fraud & Security Intelligence | Risk Management

Alexander TikhonovAugust 21, 2020 0

How banking in Russia is embracing digital transformation and resilience

It is becoming common to attribute huge changes in any sector to part of the global response to the pandemic. I’d argue that the pandemic has simply accelerated changes that were already happening in this sector. To test this hypothesis, I caught up with Alex Kwiatkowski, Principal Industry Consultant for

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English

Banking

Analytics | Customer Intelligence

Sandra HernandezJuly 31, 2020 0

Inteligencia Artificial, clave para enfrentar las nuevas condiciones en el juego del marketing

Las épocas de incertidumbre no implican que las empresas dejen de lado algunas de sus iniciativas de marketing o que dejen de destinar esfuerzos para este tipo de actividades. Las acciones encaminadas a fortalecer la presencia de una marca en el mercado, las estrategias para la identificación de prospectos, la

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Spanish

Artificial Intelligence | Customer Intelligence

Joseph KneenJuly 28, 2020 0

How customer experience excellence has sustained retailers in Ireland

For many retailers, the biggest challenge was simply to have enough staff to get products onto shelves quickly enough.

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English

Retail

Advanced Analytics | Analytics | Customer Intelligence

José Mutis O.July 24, 2020 0

Conciencia situacional, ¿cómo las tecnologías exponenciales ayudan a tomar mejores decisiones frente al COVID-19?

Los gobiernos y los diferentes sectores están creando protocolos para reactivar muchas de las actividades que solíamos hacer antes de la pandemia reduciendo los riesgos. Ante esta nueva etapa de apertura y reactivación, ¿se ha puesto a pensar en el tipo de decisiones que tiene que empezar a tomar ahora?

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Spanish

Communications | Government

Analytics | Artificial Intelligence | Customer Intelligence | Data for Good | Fraud & Security Intelligence | Risk Management

Bruno MaiaJuly 12, 2020 0

Quatro pontos importantes no uso de analytics na crise da covid-19

As soluções de analytics são muito importantes no momento em que estamos vivendo. Tanto no combate direto à proliferação do vírus e no planejamento operacional de governos e instituições de saúde, quanto como arma das empresas para passar pela crise econômica que deve vir como resultado da pandemia da covid-19,

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Brazilian Portuguese

Customer Intelligence

Jihye YooJune 26, 2020 0

고객 맞춤형 경험을 제공하는 멀티/옴니채널 마케팅 전략

코로나19가 전 세계로 확산하면서 기업들은 비즈니스 방식에 혁신을 더하며 디지털 마케팅에 총력을 기울이고 있습니다. 특히 고객의 필요를 예측하고 고객과 적시에 소통하기 위한 방법으로서 멀티채널 마케팅이 그 어느 때보다 중요해지고 있습니다. 이와 함께 ‘멀티채널 마케팅 허브’에 대한 관심도 높아지고 있습니다. IT 리서치 전문 기업인 가트너(Gartner)는 멀티채널 마케팅 허브를 ‘기업의 커뮤니케이션을 조율하고

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Korean

Customer Intelligence | SAS Events

Shadi ShahinJune 16, 2020 0

SAS User Feedback Award winner helps drive innovation, shape SAS® 360 Engage software

SAS users help drive innovation, providing feedback on SAS products through various mediums, including customer advisory boards, communities, SASware ballot ideas and SAS Global Forum. The SAS User Feedback Award is presented annually to a user whose recommendations and insights lead to significant improvements to SAS software. This year SAS

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English

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization

José Mutis O.June 2, 2020 0

COVID-19 y la reactivación económica

El aprovechamiento de los datos ha demostrado ser muy importante en estos tiempos en los que cuidar la salud y tomar decisiones inteligentes ha sido la prioridad, pero lo será mucho más, ahora que los países buscan recuperar las dinámicas económicas, comerciales y sociales en el menor tiempo y de

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Spanish

Banking | Health Care | Hospitality | Insurance | Retail

Analytics | Customer Intelligence

José Mutis O.May 26, 2020 0

Alianza de Innova-tsn y SAS Colombia, habilitando soluciones vanguardistas, flexibles y reales para el aprovechamiento eficaz de los datos.

La coyuntura de la pandemia y la crisis que ésta trae consigo, ha hecho que muchas familias y empresas se vean en situaciones inesperadas y debiliten la lealtad que se tienen con las empresas. Por esta razón desde SAS hemos visto en Innova-tsn un aliado clave para apoyar a las

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Spanish

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Antonio CalvoMay 14, 2020 0

Has social distancing affected retail personalisation?

Few of us expected to experience problems with retailers during the lockdown. Most people have, after all, been happily buying online for years. Why would anything change just because some physical shops closed for a while, or some people could not go out? However, the challenges went a bit deeper

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English

Retail

Analytics | Customer Intelligence | Data for Good | Data Management | Work & Life at SAS

José Mutis O.May 12, 2020 0

7 razones para disminuir la incertidumbre por el futuro de los negocios

A propósito del Global Business Barometer apoyado por SAS y The Economist). En el mundo de los negocios hay una frase atribuida a John Maxwell que aplica muy bien al momento (a este y a cualquiera): “El pesimista se queja del viento. El optimista espera que cambie. El líder arregla

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Spanish

Banking | Government | Insurance | Manufacturing | Retail

Customer Intelligence

Ashutosh KumarApril 30, 2020 0

The trust cycle: Personalize like you mean it

Customer trust is the critical driving aspect for brands. Brands’ intention to gain more customer trust requires careful investigation of their processes against the trust cycle.

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English

Artificial Intelligence | Customer Intelligence | Machine Learning

Caroline HermonApril 29, 2020 0

6 smart ways to prevent fraud with machine learning

Cybercriminals are licking their lips at the prospect of businesses moving more of their services online. Machine learning can help your company keep the fraudsters at bay.

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English