Maturidade de cada setor é diferente, e usar dados de todos os canais, de forma conjunta, ainda desafia gestores As abordagens de uso da tecnologia para relacionamento com o consumidor já são bem conhecidas por organizações que buscam estabelecer uma melhor experiência do cliente e mais eficiência operacional. Este conjunto
In the public sector, agencies and organizations are increasingly using analytics to prioritize and plan their activities. In a sector characterized by the need to get value for money for the public, and often with limited resources, using data-driven work processes is essential. The NVWA, Dutch Food and Consumer Product
In the competitive and highly regulated insurance industry, it’s easy to see why firms are hungry to unlock the value of their data. From tackling claims inflation and fraud to developing innovative new products and pricing strategies, they know that being able to make sense of this data quickly is
