El pasado 18 de mayo, se realizó el SAS Customer Analytics 2016 en el Hotel Four Seasons de la CDMX, contando con una asistencia de más de 100 participantes interesados y participativos en las sesiones enfocadas al customer experience y customer journey, así como la oportunidad de obtener más conocimiento
Mit Realtime-Analytics schaffen Unternehmen die Voraussetzung für eine relevante und persönliche Kundenkommunikation. Warum?
Mehr Effizienz in Marketing, Vertrieb & CRM mit Customer Analytics von mayato Die Digitalisierung der Wertschöpfungsketten sowie die Automatisierung von Geschäftsprozessen bergen fantastische Möglichkeiten, den Wünschen der Kunden so nahe zu kommen wie nie zuvor: Durch Datenquellen wie Social Media und mobile Endgeräte fallen Daten in bisher nicht gekannter Detailtiefe
For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from
I'm always looking for ways to make my job sound more relevant to people who ask me, "so what does SAS do?" SAS does so much that I can't possibly list it all, so I need some umbrella terms that can capture the essence of it (and still keep the
