SAS CMO Jennifer Chase and a panel of chief marketing officers offer insights on how they’re weaving AI into the business at American Marketing Association event Recent Salesforce research highlights a fact that didn’t seem to surprise the full-house audience at an American Marketing Association Annual CMO panel at SAS
It’s no secret, everyone is talking about generative AI (GenAI). In 2023, funding shot up five times year over year. According to a McKinsey report, “Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually… by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion.”
La invitación a transformarse se hace cada día más fuerte y de eso fuimos testigos los más de 6 mil asistentes a EXMA 2019 en Bogotá, evento que, además de la presencia del expresidente Barack Obama, causó un impacto profundo entre analistas, periodistas y empresarios a través de los mensajes
