![Friday's Innovation Inspiration - ROI-focused marketing, predictive analytics](https://blogs.sas.com/content/sgf/files/2011/08/18-e1332961399361.jpg)
A small, North American marketing firm (a division of a much larger international firm that provides data-driven, multichannel marketing solutions) provides its clients with "effective one-to-one marketing and ROI-focused strategies by applying advanced predictive analytics."