Shelley Sessoms is a Sr. Digital Marketing Specialist in the Customer Engagement Marketing division at SAS. She manages several communities on the SAS Support Communities and also curates the SAS Learning Report and SUGA Download newsletters.. During her 20 years at SAS, she has written numerous customer-facing communications, as well as helped close to 100 employees and customers become authors through the SAS Press program.
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result. That's why SAS Enterprise Guide, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation
If you’ve been following along this year, you know that I spoke to Sanjay Matange last month. Sanjay has a top-selling book to his credit and juggles work, speaking engagements and book writing. Another SAS employee who will soon add “Author” to his name is Kevin D. Smith. Kevin is
Last month, I talked to Emmett Cox about finding time to write his Wiley and SAS Business Series book. Like Emmett, many of our authors were already tops in their field when they became a SAS Press author. Sanjay Matange, Senior Software Manager in SAS R&D, was already quite well-known
Welcome to my new blog series, The Book Writing Business. Throughout the year, I will introduce topics and questions related to writing a book. Oftentimes, I'll give you my take on them. But more importantly, you'll hear directly from our authors. They'll tell you why they write for SAS Press
We've been busy this year producing books for SAS users. Take a look at our Upcoming Titles list. These are just a few of the titles we have going right now. You've seen me promote specific topics throughout the year. Now is your chance to tell me where your experience
I’ve just returned from my third regional conference this year…SCSUG in Houston. We had great attendance; 207 folks registered for the event! And several of our authors were there: Kirk Lafler, Sanjay Matange and Cynthia Zender. SAS’ very own Paul Kent gave the keynote address on big data and high
The recent JSM conference was a huge success. This was my fourth JSM, and I have to say I think this was the best one I’ve attended. More than 5,500 statisticians, consultants, students and the like descended upon San Diego. Despite the perfect, sunny weather, the SAS Books booth stayed
My suitcase is out and ready to be packed because I’ll soon make a cross-country trip to San Diego for JSM 2012. I, along with my colleague Brenda Hairston, will manage the SAS Books booth in the Exhibit Hall from July 29-Aug. 1. Be sure to visit us and take a
It's something that's important to almost every human being: drug development. But it's doubly important for those who work in the pharmaceutical industry: their lives depend on it, but so does their livelihood. SAS Press is looking for books that discuss best practices, guidelines, and examples around SAS Drug Development.
SAS Publications participates in a number of conferences, from SAS events to solution and industry-focused conferences. We know our customers are looking to make the most of their conference experience, and we want to make your visit to the Exhibit Hall as helpful as possible. We want to know your
