Stories on how data-driven insights help organizations uncover new approaches to their key challenges and deliver new innovations faster.
Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
